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卡皮巴拉出去玩Taiwan, China
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Taitung Brown Boulevard Guide | Rice Field Paradise x Cycling Path x Photography Heaven

Brown Boulevard, located in Chishang Township, Taitung, is a straight path cutting through rice fields. With no utility poles obstructing the view, it offers expansive scenery and is often referred to as the "Hokkaido of Taiwan." It gained fame through Brown Coffee advertisements and endorsements by celebrities like Takeshi Kaneshiro and Jolin Tsai, making it the most iconic spot in Chishang for social media check-ins. ✅ Recommended Itinerary 🔹 Suggested Duration: 1.5–2.5 hours 🔹 Transportation Options: * 🚆 Take the train to "Chishang Station," then rent a bicycle at one of the rental shops near the station. * 🚗 For drivers, park at the entrance parking lot and either walk or rent a bike to explore. 🔹 Rental Recommendations: * Bicycles (electric or manual) are highly recommended for riding along the main path of Brown Boulevard and leisurely cycling around the rice fields. Remember to bring sunscreen during summer! 📍 Must-Visit Spots and Photo Opportunities * 🌳 Takeshi Kaneshiro Tree: The iconic landmark of Brown Boulevard, perfect for silhouette shots against the light. * 🌅 Paradise Road: An S-shaped path, ideal for sunrise photography. * 🌾 Rice Field Frame: A large frame art installation, popular for Instagram-worthy photos. * 🪑 Swing Art Installation: Adds a playful touch and visual layers to your photos. 🌿 Best Visiting Times * May–June, October–November: The golden swaying rice ears create the most stunning scenery. * Early morning and dusk: Fewer crowds and softer lighting, perfect for photography. ⚠️ Important Notes * The road is exclusively for bicycles and pedestrians; motor vehicles are prohibited. * Respect the farmers and avoid stepping into the rice fields. * Summer temperatures can be high, so bring water and sun protection. 🎯 Summary: Brown Boulevard is not only visually soothing but also an excellent spot for photography and relaxation. If you want to deeply experience the natural beauty and slow-paced lifestyle of Chishang, Taitung, consider planning a one-day trip to let the gentle breeze of the rice fields heal your soul 💛.
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Posted: Jun 27, 2025
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This rural path became popular because of the filming of the Mr. Brown Coffee advertisement and was praised as a "green paradise road". EVA Airways, endorsed by Takeshi Kaneshiro, also filmed here, and since then "Mr. Brown Avenue" has become famous. The vast green rice fields and the absence of a single electric pole on the roadside give you a truly endless feeling. Not only is there a great view for taking photos, but you can also take your mind away from the hustle and bustle and experience the pure relaxation for yourself. There are many different driving routes along the way. You can enjoy the endless farmland scenery while riding. The large and small water wheels beside are full of ancient charm, as if returning to the simple countryside of the 1940s and 1950s. There are also rest pavilions where you can stop and rest at any time. Here you can ride a bicycle freely and enjoy the natural and rural beauty, away from the hustle and bustle of the city. #LocalTour #Attractions Taitung

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