https://nz.trip.com/moments/detail/taitung-760-130770971?locale=en-NZ
Beattie84Hong Kong, China
levelIconSenior Travel Master

Brown Avenue Taitung

#MarchGoodPlaces2025 Brown Boulevard is located in Chihshang Township, Taitung County, Taiwan. It is a country road full of natural charm and is known as the "most beautiful rice field landscape." This place is famous for being the location for famous commercials, but what really attracts tourists is its unparalleled pastoral scenery. The entire avenue is surrounded by vast rice fields on both sides, showing different colors as the seasons change: the emerald green rice fields are refreshing, while the golden rice ears exude the joy of the harvest. The Central Mountains and Coastal Mountains in the distance complement each other, adding a touch of magnificent beauty to this land. Brown Avenue is very suitable for cycling. There are no interference from telephone poles or other modern buildings along the way, allowing people to completely integrate into nature. If you have enough time, you can stop and feel the breeze blowing through the rice fields, or use your camera to capture the moving scenery. In addition, there are rice field experience activities here, allowing visitors to gain a deeper understanding of Taiwan’s agricultural culture. Whether you are staying for a short time or strolling leisurely, Brown Avenue is a wonderful place that will make you linger! The Takeshi Kaneshiro Tree is a hollyhock tree located on Brown Avenue in Chihshang Township, Taitung County, Taiwan. In June 2013, Takeshi Kaneshiro became famous for shooting an advertisement for EVA Airways under this tree, and was nicknamed the "Takeshi Kaneshiro Tree". As EVA Airways' adoption contract expires in 2023, the official name will revert to "Fengcha Tree". The Takeshi Kaneshiro Tree fell down during the attack of Typhoon Matmo on July 23, 2014. After being treated by Japanese and Taiwanese arborists, the tree has been replanted and is gradually recovering. However, I still think the Takeshi Kaneshiro Tree is beautiful, and I will come to visit it again next time if I have the chance. Address: No. 3 Jinxin Road, Chihshang Township, Taitung County, Taiwan #TaiwanTravel #Taitung
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Posted: Apr 3, 2025
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Brown Boulevard

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This rural path became popular because of the filming of the Mr. Brown Coffee advertisement and was praised as a "green paradise road". EVA Airways, endorsed by Takeshi Kaneshiro, also filmed here, and since then "Mr. Brown Avenue" has become famous. The vast green rice fields and the absence of a single electric pole on the roadside give you a truly endless feeling. Not only is there a great view for taking photos, but you can also take your mind away from the hustle and bustle and experience the pure relaxation for yourself. There are many different driving routes along the way. You can enjoy the endless farmland scenery while riding. The large and small water wheels beside are full of ancient charm, as if returning to the simple countryside of the 1940s and 1950s. There are also rest pavilions where you can stop and rest at any time. Here you can ride a bicycle freely and enjoy the natural and rural beauty, away from the hustle and bustle of the city. #LocalTour #Attractions Taitung

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