https://nz.trip.com/moments/detail/new-taipei-city-2063-130621304
Storm–Hong Kong, China
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Taiwan’s largest Eslite Life is now online!

#Taipei Attractions Although Yulong City has changed from Zaha Hadid's stunning masterpiece to an ordinary factory building, it has created a lot of topics since its opening with its reputation as "the largest Eslite Bookstore in Taiwan". The interior space was designed by Sanshi Architecture, which used high-ceiling space to create multiple arch shapes and a skylight that runs through the bookstore to create the momentum of a flagship store. Most of the brands inside the mall are available in Taipei city, such as NIKE, MUJI, UNIQLO, Global Work, etc., which are not very attractive to out-of-town customers. On the second day of trial operation, there was no buying spree by the public. The customer base is targeted at local residents of Xindian, and there is a certain guaranteed customer base. "The largest Eslite Life in Taiwan debuts: new look attracts attention" After a long wait, Taiwan’s largest Eslite Life is finally online! Looking back at its birth process, the Yulong City project has gone through many twists and turns. It was originally designed by the architectural master Zaha Hadid and should have been a stunning masterpiece, but in the end it looked like an almost ordinary factory building, which is really regrettable. But even so, relying on its famous reputation as "the largest Eslite Life in Taiwan", it caused quite a stir as soon as it opened and successfully created many topics. As soon as you step into it, you can feel the charm of the interior space carefully created by Sanshi Architecture. The high-ceiling design with multiple arch shapes is majestic and elegant. The light-filled skylight that runs through the bookstore is even more ingenious. The sunlight pours down, injecting vitality into the entire space, and the grand momentum of the flagship store is fully revealed. However, if you look closely at the brand layout in the mall, you will find that most of them, such as NIKE, MUJI, UNIQLO, Global Work, etc., have long been common in Taipei City. For foreign tourists, they lack sufficient novelty and appeal, and it is difficult to drive them to spend money on purchases. Even on the second day of the trial operation, there was no crazy buying spree among the public. Fortunately, Eslite Life is foresighted and has targeted the local residents of Xindian as its customer base. This group of stable customers has been guaranteed a bottom line. It remains to be seen how they will continue to shine in the commercial wave in the future. Whether it can break through the status quo and carve out a unique path in the homogeneous market competition remains to be seen how its subsequent operating strategies will be implemented.
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Posted: Mar 28, 2025
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