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Beauty Shrine: A Power Spot in Kyoto for Beauty with Sacred Water

The Beauty Shrine (Utsukushigozensha) is a subsidiary shrine located within the Yasaka Shrine precincts in Higashiyama Ward, Kyoto City. It is revered as a deity of beauty and attracts many women and beauty professionals. Deities Enshrined: ☘️ Munakata Sanjoshin ☘️ Ichikishimahime no Mikoto ☘️ Tagirihime no Mikoto ☘️ Tagitsuhime no Mikoto These goddesses are worshipped for their beautiful appearances, making them deities of beauty. Sacred Beauty Water: To the right of the torii gate of the Beauty Shrine, there is a sacred water source called 'Beauty Water.' It is said that applying 2-3 drops of this water to the skin will enhance both physical and spiritual beauty. This attracts many visitors, including geisha and maiko. Lucky Black Cat: In Japan, black cats have long been considered 'lucky cats,' symbols of protection and good fortune. Especially during the Edo period, it was believed that having a black cat in the house would bring good luck. Encountering a black cat around the Beauty Shrine might be an additional sign of good fortune. Location: 625 Gionmachi Kitagawa, Higashiyama Ward, Kyoto City, Kyoto Prefecture Access: About a 5-minute walk from Gion-Shijo Station on the Keihan Electric Railway, and about a 10-minute walk from Kyoto-Kawaramachi Station on the Hankyu Railway At the Beauty Shrine, deeply connected to beauty, you might touch the sacred beauty water and encounter a lucky black cat. When visiting Kyoto, why not stop by?
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*Created by local travelers and translated by AI.
Posted: Mar 12, 2025
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Utsukushigozen Shrine

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