Taoxi River Cultural and Creative Park.

Taoxi River Cultural and Creative Park is located in Jingdezhen City, Jiangxi Province. It is a commercial and cultural tourism project that integrates industrial upgrading and urban renewal based on the protection and utilization of ceramic industrial heritage. It is fully built by Jingdezhen Ceramic Culture and Tourism Holding Group Co., Ltd. and operated by its holding subsidiary, Jingdezhen Taoyi Cultural Development Co., Ltd. Taoxi River has a superior location, with a permanent population of over 300,000 in the surrounding area. It has a three-dimensional transportation network, including main urban traffic arteries, railway stations, north stations, airports, and highway exits. Taoxi River Cultural and Creative Park has a rich variety of industries, including Jingdezhen Ceramic Industrial Heritage Museum, Taoxi River Art Museum, Yikongjian Double Innovation Platform, Taogongju Education and Research Base, Taoxi River Art Center, International Studio, Glass Studio, Woodworking Workshop, Live Streaming Base, Sino-German Industry 4.0 Intelligent Manufacturing Public Training Base, Grand Theater, Cultural and Creative Stores, Restaurants and Hotels, etc. These facilities jointly create a well-known, borderless cultural and artistic district at home and abroad. The construction of Taoxi River began in 2012. At that time, the Jingdezhen Municipal Government decided to transform the state-owned Universe Porcelain Factory, and launched the "Taoxi River International Ceramic Culture Industrial Park" project with the original state-owned Universe Porcelain Factory as the core area. The project integrates ceramic cultural resources, revitalizes and utilizes ceramic industrial heritage, and develops cultural and creative industries, tourism, and modern service industries. Taoxi River also retains the core value of industrial heritage. The original factory buildings, coal-fired tunnel kilns, round kiln packages, and industrial facilities of the Universe Porcelain Factory have been preserved and repaired in their original form, completely preserving the original architectural texture and appearance. This method of protection and reuse not only preserves the information and imprints of the times, but also provides a place for ceramic workers to feel nostalgia and memory. In addition, Taoxi River has successfully created a platform for cultural communication, international exchange, intangible cultural heritage protection, and double innovation incubation. The old porcelain factory has been transformed and upgraded into a "cross-border operation" cultural and creative district with "international style". In 2022, the live streaming base of Taoxi River achieved a total GMV of 5.76 billion yuan, and in the first quarter of 2023, the GMV was 1.79 billion yuan, with an average daily GMV of over 20 million yuan, becoming a demonstration base for e-commerce in Jiangxi Province. Taoxi River Cultural and Creative Park is not only a cultural and artistic district, but also a dream space for young people and a spiritual home for Jingdezhen drifters. It provides rich educational training, entrepreneurial platforms, and life services, attracting a large number of young people to work, live, and create. The construction goal of Taoxi River is "to make Jingdezhen people love Jingdezhen", by providing various cultural and commercial facilities, transforming this old factory area into a place full of vitality and creativity.