Hongxing Yuansheng Hao Museum

Yuan Sheng Museum,2011Built in 1990, it is located on Qianmen Street. Yuanshenghao is the birthplace of Erguotou craftsmanship.1680In 1996, three craftsmen from the Yuanshenghao Distillery on Qianmen Street invented the traditional brewing technique of Erguotou: when steaming the wine, the first and third pots were discarded, and only the fragrant and pure wine condensed from the second pot was taken, so it was called "Erguotou". In order to better promote the wine culture, Red Star renovated the Qianmen Yuanshenghao Museum, and widely spread the history and culture of "Erguotou" through this project. The renovated Yuanshenghao Museum divides the entire first-floor museum exhibition area into three parts: the front store, the back workshop, and the Red Star Hall, based on the historical records of Yuanshenghao, the historical materials of Beijing's urban development, and the historical materials since the establishment of the Red Star factory. The front store area restores the environment of an old tavern in the Qing Dynasty, allowing the audience to have an immersive experience as soon as they enter the door. Especially the somatosensory interaction at the entranceledOn the big screen, a virtual waiter greets the audience as soon as they enter the door, and the actors' interpretation recreates the prosperous business scene in Yuanshenghao Distillery in the Qing Dynasty. This section also introduces the historical story of the opening of Yuanshenghao Distillery and the historical background of the invention of Erguotou craftsmanship. Houfang uses a variety of performance techniques to introduce the entire process of traditional Erguotou brewing techniques, including raw materials, techniques and the origin of the name "Erguotou". Changing the static display method of the past, Houfang adopts a scene restoration method, combining multimedia projection (koji making process), phantom imaging (origin of the name of Erguotou), and interactive transparent screen (old five-steamer process demonstration), bringing the audience an interactive visit experience that can be seen, heard, and touched, and presenting the traditional brewing process of Erguotou to visitors in a straightforward, easy-to-understand and novel way. The Red Star Hall uses bright and atmospheric colors to separate the different historical stages of Red Star's development, showing the audience Red Star's outstanding contributions in inheriting the traditional skills of Erguotou, spreading Erguotou brewing technology, setting the quality benchmark of Erguotou, and leading the development of Erguotou categories. Visitors can listen to Wang Qiufang, a veteran of the Red Star factory, telling the story of the factory's establishment through a handheld receiver, and learn about Red Star's production of tribute wine for the birth of New China and its participation in the founding ceremony. They can also listen to Gao Jingyan, an old Red Star expert, telling the history of supporting county wineries in producing Erguotou. Many precious historical materials displayed in this hall are open to the public. A new world spirits exhibition area has been added to the second floor of the museum, which showcases the world's six major distilled spirits, including Chinese liquor, where visitors can learn about their origins, representative products, etc. In addition, a wine tasting machine for Complimentary tasting of Red Star's flagship products is specially set up on the second floor. People who are over 18 years old can try it.18Audiences aged 18 and over can taste the Red Star wine by simply scanning the QR code.