[2025 Shanghai Shopping mall] Travel Guide for Miniso Land Shanghai (Updated Oct)

MINISO LAND, the flagship store of MINISO (名創優品) in Shanghai, China, opened in October 2024 on Nanjing East Road. It is the world's first "IP-themed park-style" store❣️ Spanning approximately 2,000 square meters across three floors, the store features collaborations with over 70 popular IPs, including Harry Potter, Sanrio, and Disney, offering exclusive products and interactive exhibits.   While MINISO has numerous stores across China, this particular location stands out as a unique and special MINISO experience👍 🔍 Key Features IP Collaboration Products: The store offers a wide range of exclusive items featuring popular characters such as Harry Potter, Sanrio, and Disney. Interactive Zones: Dedicated themed areas, including pet supplies, aromatherapy, and blind boxes, provide visitors with immersive shopping experiences.  Photo Spots: Both inside and outside the store, there are numerous photo-worthy spots adorned with large character sculptures and decorations. 🚃 Access Conveniently located just a short walk from "Nanjing East Road Station" on Metro Line 2 or Line 10, MINISO LAND is an ideal stop during your sightseeing or shopping adventures.  MINISO LAND goes beyond the traditional concept of a lifestyle goods store, combining entertainment and experiential shopping into one exciting destination. If you're visiting Shanghai, make sure to check it out!  ⚠️ As a popular spot, there may be queues during peak hours. However, the spacious layout allows for a large number of visitors at once, so the wait time is usually manageable😄

🎉This place is so relaxing! MINISO has opened a unique retail space🎪——MINISO LAND in a shopping mall on bustling Nanjing East Road. It has attracted countless people, whether tourists or pedestrians, who all want to take a look👀. 🎉The main entrance is near the corner of Fujian Middle Road. As soon as you enter, you feel this space is full of fun and dopamine. It's not like a shopping place, but more like an "amusement park" similar to Disneyland. There are all kinds of cartoon and anime characters🎀🦄🧜‍♀️🧙‍♂️, cute dolls, and a dazzling array of goods, completely transforming the retail space into an immersive animated world. 🎉The second floor has a variety of cultural and creative products, fashion, home furnishings, beauty products, and other diverse categories, as well as anime figures. The third floor seems to focus on emotional and interactive experiences, with many mountains of plush toys, creating a warm and healing space. 🎉The mall has four floors, each crowded with people, especially children and young adults. Once you go in, you don't want to leave without taking something home, like a panda🐼, octopus🐙, dinosaur🦖, or other gifts🛍🎁🎐🎈!

MINISO's first global store, MINISOland, opened on Nanjing Road Pedestrian Street in Shanghai in October 2024. The store covers an area of nearly 2,000 square meters and is the world's first scene-based IP co-branded collection store. The store features more than 70 well-known IPs, including Hello Kitty, Kuromi, Pokémon, and Harry Potter, and includes several special areas, such as cute pets, aromatherapy, and blind boxes. The products include limited editions, first releases, and global editions. With its narrative layout, immersive scenes, and rich interactive elements, the store creates a new IP theme park. In its first month of trial operation, the store achieved a turnover of 12.03 million, becoming a new landmark on East Nanjing Road and attracting many consumers. It also reflects MINISO's transformation from traditional retail to innovative, diversified, and scene-based experiences, promoting its global brand strategy upgrade

Located in the busy Nanjing Road Pedestrian Street in Shanghai, this Miniso shop is unlike the others. It has an amazing shopfront and it’s even more wonderful inside with sections dedicated to Harry Potter, Hello Kitty, Disney characters such as Stitch and Mickey Mouse. There is so much to see and so hard to not buy everything! It’s great for families so little kids, as well as adults. I recommend going there in the morning because later on it gets really busy and you have to queue up to get inside the store. #shanghai #familytravel #miniso #minisoland

People's Square, Huangpu District, Shanghai When visiting downtown Shanghai, People's Square, located in the heart of the city, is one of the city's most iconic landmarks and a near-must-see attraction. For locals, this is the first place that comes to mind when talking about downtown Shanghai. People's Square boasts a unique location, surrounded by many renowned cultural and architectural landmarks. Nanjing Road Pedestrian Street is Shanghai's busiest pedestrian street, stretching from People's Square to the Peace Hotel in front of the Bund. It's the gateway to the Bund, making it particularly bustling in the evenings and a great place to experience the splendor of Shanghai. People's Square is lined with shopping malls and restaurants, offering both international brands and snack-filled food courts. However, shopping isn't the main attraction at this Shanghai destination; instead, the main attraction is admiring the classic European department store buildings lining the pedestrian street, which showcase the transformations of the city during the concession period and allow you to experience the traditional commercial life of Shanghai. There are also many new attractions and photo-ops! I always visit these shops every time I go. ❤️ POPMART Flagship Store 🎁🛍️ There's a giant SKULLPANDA relief at the entrance. It's split into two floors, making it a great place to browse and check in. 📸 Keep an eye out for exclusive and limited-edition items you can only find at Pop Mart. 📍Address: F1, Hongyi International Plaza, 299 Nanjing East Road, Huangpu District, Shanghai. 🩵HBAF Nut Paradise🥜🫘 The first floor is perfect for taking photos and checking in, with its bright and adorable decor. On the second floor, you can buy nuts with a wide variety of flavors, including large sharing bags perfect for gifts. Samples are available, and the staff will recommend them based on your taste. We ordered chocolate nut and butter honey popcorn, which were both delicious and even the kids loved them! The second floor offers direct access to the M&M flagship store! 📍Address: 829 Nanjing East Road, Huangpu District, Shanghai (Inside Shanghai Shimao Plaza) 🧡M&M’s World 🍫 The vibrant M&M’s sign is eye-catching from a distance, and with its partially floor-to-ceiling glass exterior, it's truly eye-catching. This is the only M&M’s flagship store in Asia. 📍Address: 829 Nanjing East Road, Shanghai Shimao Plaza 💜New York Bagel Museum 🥯🥐🥨 I really enjoy the bagels here. Even reheated the next day, they're still fragrant and chewy. I tried a new flavor this time, and it wasn't disappointing. There are also many bagel decorations on the tree at the entrance, which are easily visible. 📍Address: Nanjing Road Pedestrian Street, Shanghai 💚Sanrio 🪆🧸 The theme pavilion is themed "Shanghai Bund." It blends Shanghai culture from three different eras, the 1930s, 1980s, and modern times, with elements of cartoon characters like Hello Kitty, My Melody, Cool Penguin, Big Eared Dog, Big Eyed Frog, and Pudding Dog, transforming them into characters from a "Shanghai Bund Time Travel." 📍Address: 6th, 7th, and 8th Floors, 829 Nanjing East Road, Shanghai (Shimao Plaza) 💙 Miniso Global No. 1 Store🧸 Also spread over three floors, the vibrant world is truly captivating. While there are many brand names within the store, at first glance, it's primarily focused on plush toys and blind boxes. There's also a pet supplies section, so wander around and satisfy your inner child. 📍Address: Nanjing Road Pedestrian Street, Shanghai 🩷W·Managemet👚🩲👗👜👒🕶️ This pink shop by the entrance is absolutely stunning! 👀 It's on the B1 floor of the First Department Store. It's quite large and has a girly style, though many of the clothes are quite detailed. The staff are all very attractive! 📍Address: People's Square, 171 Nanjing West Road, Huangpu District, Shanghai (near the People's Square subway station exit) 🩶TOPTOY🚂🚗 This trendy toy shop is incredibly popular. It spans three floors and boasts a dazzling array of blind boxes, figurines, and vinyl plush toys. The Chinese version of JC has Shanghai-exclusive butterfly cakes and xiaolongbao (steamed dumplings), which are quite adorable. 📍Address: People's Square I highly recommend all of the above! ❣️ There are many famous restaurants near People's Square in Shanghai, including classic Shanghai snacks like Shanghai Xiao Yang's Fried Dumplings and Shanghai Jiajia Soup Dumplings, as well as traditional Shanghainese restaurants like Xinrongji and Shen Dacheng. For hot pot, try Haidilao, or choose the stunning views at Radisson Blu Sky Bar or Rotating View Restaurant. Classic Shanghai Snacks😋 *🥟Shanghai Xiao Yang's Fried Dumplings: Known for its delicious fried dumplings, this is a must-try Shanghai snack for tourists. *🍲Shanghai Jiajia Soup Dumplings: Serves delicious soup dumplings, a classic Shanghainese breakfast choice. *🍢Shen Dacheng: A time-honored pastry shop serving traditional Shanghainese pastries and dim sum. *🦴Pork Ribs and Rice Cakes: A Shanghainese delicacy with over 50 years of history, it can also be found near People's Square. ✈️A close yet fresh destination – Shanghai is definitely a must-do for your independent travel itinerary. With its blend of modern history and international fashion, Shanghai is sure to delight travelers, whether they're exploring the city for the first time or returning after a long absence! People's Square Address: 185 Renmin Avenue, Huangpu District, Shanghai, Nanjing Road Transportation: Nanjing East Road Station (Metro Lines 2 and 10) or People's Square Station (Metro Lines 1, 2, and 8) #Shanghai #Check-In #PeopleSquare #popmart #Sanrio #miniso #wmanagement #M&M's #hbaf Flagship Store #White Rabbit #Souvenirs

Review of Miniso Land Nanjing Road Shanghai 🇨🇳 Much bigger branch than Jinjiang Inn hotel Located at the start of Nanjing Road, it has 2 very large floors They have everything and a lot of items. Personally, I walked around looking for small things before returning to Thailand and got several pieces🤣 Or if you want to buy general daily necessities, they have everything too Honestly, I really couldn’t take photos inside So I’m sharing some of the atmosphere here If you have time, stop by. Even just walking around without buying is fun 😬

📍Shanghai ✨ Strolling leisurely in Shanghai, I happened to come across Miniso, so I stopped by to take a look. I must say the store is cute and packed with a dazzling variety of items. They have everything from small daily necessities to home decor, all in the familiar minimalist Japanese style. ✨ The store is cleanly decorated with clearly divided sections, including stationery, small electronics, perfumes, household items, as well as pillows, plush toys, and cute collectibles that collectors will definitely love. ✨ Some products in China have special editions or collections not sold in Thailand. This time, I found a group of items collaborating with adorable Chinese cartoon characters, plus small gadgets at great prices. ✨ The staff provide good service, are friendly, and can recommend products. Although their English is limited, they try to communicate and offer multiple payment options including Alipay, WeChat, and credit cards. ✨ Great design and cute prices—make sure to leave some space in your bag because there are so many items you’ll want to buy the whole store. #TravelChina

Nanjing Road has everything you need with Miniso Land. When I first walked in, I felt that it was bigger than Miniso Pink because there are 3 floors in total. Some items are not available at other branches, but only at this branch. The store layout is cute, with cheap items that are easy to put in your basket. There are almost all kinds of cartoon characters, including Blackpink products, and there are all kinds of cheap and cute cosmetics, perfumes, hats, and shoes. There are also many cute pet items. #Shanghai #Nanjing Road #shanghai #minisoland #travelchina #triptraveltoflyandprayfornewyear

I've been thinking about visiting Miniso's first global store since I heard it opened in Shanghai. I had to go this time! I had a great time shopping there, haha! I haven't experienced the feeling of being dazzled for a long time. The decoration style is also to my liking, and the shopping route is quite friendly (especially compared to the Pop Mart next door). The best-looking and most attractive area is the pet supplies area, which is so cute!