Exhibition in Shanghai | How worthwhile is the world of craftsmanship to be visited?

|How worthy of visiting the world of craftsmanship is it? LOEWE exhibition, and would like to call it "the best luxury brand exhibition I have seen in recent years." Like a journey through time, the content of this exhibition spans 178 years, introducing Loewe's brand history, craftsmanship and a review of classic fashion. Through each piece of handmade work, the brand's origins in the 19th century and its innovation in recent years are shown to everyone. With the development of Spanish culture and art in the 20th century, the content of the exhibits has become more diverse, including the brand's first ready-to-wear series, advertising films, and works by Picasso and Spanish film director Almodovar. In the modern stage, the brand's much-discussed "show in a box", performance costumes designed by artists, and even art installations displayed in boutiques have together constituted the new look of contemporary LOEWE. 🌟Highlights: In addition to the exhibits, LOEWE also prepared interactive games for young audiences, and finding hidden "little Easter eggs" became a fun activity for many families. Additionally, the exhibition’s gift shop area offers limited-edition merchandise, providing visitors with the opportunity to take LOEWE’s craft aesthetic home with them. ✅Must experience: The exhibition is presented by the architectural firm OMA and is divided into eight themed spaces, including Born of Craftsmanship, LO-WEH-VAY, Sensory Spain, Decryption Workshop, Moving Castle, Fashion Without Limits, Global Artists, and Unexpected Dialogues. The unexpected dialogue space covers different art exhibition areas. Entering from the entrance, you will pass through one space after another. Each space has its own unique theme and story. The exhibition halls with specific themes are connected one after another, forming a simple and intuitive visiting route, while conveying the stories of various aspects of the brand to visitors through unexpected encounters and juxtapositions. The exhibition site recreated the brand's leather production process, while also showcasing selected styles from the brand's recent series in an open display format. In this exhibition, a large number of rich collections are also on display to lead visitors to explore and understand the brand's creations. Location: Shanghai Exhibition Center East Hall 1 Address: No. 1000, Yan'an Middle Road, Shanghai Exhibition period: March 22, 2024 - May 5, 2024 Time: 11:00-18:00 Tickets: Free