The most fashionable front line is at the intersection of Huaihai Road.

In the cautious 2024 market, every time I pass by TX Huaihai, the flow of people seems to be unabated, and I can't feel the lack of popularity that everyone is talking about. It may be because this mall has always held various trendy brand joint events. At the beginning of TX Huaihai's debut in 2020-2021, it closely followed the name of the mall's youth, broke the solidification of the consumer group on Huaihai Middle Road, and attracted many young people's favorite trendy brands with "curatorial retail". This is the first curatorial retail commercial space in China, bringing young people a diverse and fresh immersive art experience, pioneering trendy player brands and community activities. Including more than 680 events such as the first store, the first exhibition, and the first show, it satisfied the curiosity and consumption needs of the young consumer group at that time for the "new" variety of renovations. This year, the building opposite to the 13-year-old building turned into a popular hi550, attracting a large number of trendy young people at the intersection. A few hundred meters ahead is the famous old Shanghai brand Guangming Village. Many elderly people and young people line up to buy cooked food and Shanghai dim sum every day.