Optical equipment brand Sigma, a big thumbs up

The original space on the south side of the second phase of Shangsheng · New Site has become a canvas for designers. Following the three major concepts that run through all SIGMA products and artistic expressions: 'The Ways of Being,' 'The Ways of Crafting,' and 'The Ways of Seeing,' the entire space is divided into three functional areas: the reception area (Being: the embodiment of brand culture), the display area (Crafting: the pursuit of craftsmanship), and the gallery area (Seeing: respect for artistic creation). These areas are seamlessly integrated and cleverly interlinked. Equally eye-catching is the product repair room displayed to all customers. As an optical equipment brand that integrates R&D, manufacturing, and service, all parts of SIGMA products, from a tiny screw to a large-diameter aspherical lens, are vertically integrated and produced at the Aizu factory. In the relatively small space of the repair room, it is necessary to store these small parts and allow workers to access them at any time. The designer provided a new idea for storage and organization: planning drawers that cover three walls through a hanging method. Taking photos is meant to bring happiness to people. When we are in a Happy Moment, we unconsciously pick up the camera to capture the moment and connect with this happiness. SIGMA's vision is to provide the possibility of recording happy moments for photography enthusiasts, artists, its employees, and everyone.