【Cultural Heritage】Hongshan Zoo's Creative IP Breaks Boundaries

The popularity of Nanjing Hongshan Forest Zoo began with heartwarming stories. The white-faced saki monkey "Dudu," with its fluffy fur, was nicknamed "a suit with a feather duster" by netizens. The "sign language conversation" between gorilla "Moli" and her keeper moved countless people. The daily lives of these adorable animal residents have been turned into keychains and canvas bags, with over 500 types of creative products embodying respect for life. When "Dudu" jumped onto milk tea cups and the "Corgi Giraffe" pattern appeared on transit cards, the zoo transformed from a walled sightseeing spot into a cultural bridge. Through cross-border collaborations, the concept of "adopt, don’t shop" spread with the aroma of milk tea and the rhythm of subway trains, weaving into the city's fabric. Most touching is that all creative revenue goes back to animal conservation, making each product a gentle testament to human-animal coexistence. More and more visitors are drawn here, not only to see these adorable animal stars in person but also to take home creative souvenirs. Topics like "Hongshan Zoo Must-Visit Guide" and "Must-Buy Creative Recommendations" trend endlessly on social media, becoming a new force driving Nanjing's diverse tourism development.