Matsuyama – Timeless Traditions in the Heart of Ehime

#cityplaybook #localguides #familytrip Nestled in the northwest of Shikoku, Matsuyama is the capital of Ehime Prefecture and a city where history and modern life coexist beautifully. Known for its ancient hot springs, literary heritage, and imposing castle, Matsuyama offers a serene yet culturally rich escape. The city’s crown jewel is Dōgo Onsen, one of Japan’s oldest and most revered hot springs. With over 1,000 years of history, this public bathhouse inspired the setting for Studio Ghibli’s Spirited Away. The traditional architecture and steamy, mineral-rich baths provide a glimpse into Japan’s centuries-old bathing culture. Towering above the city is Matsuyama Castle, a well-preserved hilltop fortress that dates back to the early 17th century. Visitors can either hike or take a ropeway to the top, where panoramic views of the city, sea, and mountains unfold. Inside, samurai-era exhibits bring feudal Japan to life. Matsuyama is also famous for its connection to literature, particularly the beloved novelist Natsume Sōseki. His book Botchan is deeply rooted in the city’s identity. You’ll find statues, themed trains, and even a mechanical clock that celebrates the novel’s characters. Beyond the city center, tranquil temples such as Ishite-ji—a stop on the Shikoku 88 Temple Pilgrimage—invite spiritual reflection and exploration. Whether soaking in ancient hot springs, strolling castle grounds, or diving into literary culture, Matsuyama is a destination where tradition, relaxation, and storytelling converge. #matsuyama #dogoonsen #matsuyamacastle #ehimejapan #shikokutravel #historicjapan #botchan #natsumesoseki #japanesehotsprings #templepilgrimage #offthebeatenpathjapan