The charm of Chengdu's icons, panda and red panda designs

#May Travel Support Fund Since Chengdu is the hometown and symbol of pandas, you can easily find various designs based on pandas and red pandas throughout the city. The giant panda sculpture climbing the exterior wall of the Chengdu IFS building is a representative example, and panda designs are also widely used in public sculptures, souvenirs, signboards, and cafe interiors. Chengdu's panda designs are mostly based on humorous and cute images, and they attract attention with simple colors with strong black and white contrast. In particular, the large panda of Chengdu IFS looks odd when seen from behind, but it connects to the city image with its dynamic posture climbing up the building. On the other hand, the red panda is a bit smaller and more adorable, and is mainly used as a decoration element for landscaping or information boards in the city, giving it a warm feeling. These two animals are also used as regular design materials in souvenir shops centered around tourist attractions. They are applied in various ways, from dolls, keychains, magnets, to package designs, and are characterized with different expressions and postures. Overall, there are many designs that successfully capture the city's identity and emotional connection, and Chengdu's panda-themed city branding can be considered a very successful case.