While stro
While strolling through Yeonnam-dong, I stumbled upon this lifestyle boutique called STAIN20 (스테인20). Its exterior lacked ostentatious decoration, yet it exuded an atmosphere that made you want to come in and take a look.
Upon opening the door, I was greeted by a subtle woody scent and soothing music, instantly calming my weary travel spirit. The store specializes in home and lifestyle products, offering everything from cups, plates, and utensils, scented candles, cushions, and stationery to small furniture pieces. Each item is both stylish and practical, not only beautiful but also inspiring a desire to add a touch of ritual to one's life.
The entire store features a minimalist Japanese-Skylarian style, and the shelving and the way the items are displayed are truly impressive. What fascinated me most was the shop's masterful styling; the way they combined wooden trays, glasses, and tableware instantly conjured up images of my future home.
If you enjoy lifestyle goods, be sure to set aside at least 30 minutes to browse here at your leisure. Every section holds delightful surprises, and even the little cards tucked away in the corners are tempting to take home.
I initially thought it was just a small general store, but it turned out to be the most memorable shopping experience of my entire Seoul trip. From the ambiance to the selection of goods, everything was imbued with aesthetics and a philosophy of life. Even if you don't have a specific item in mind, you can still stroll around and find inspiration here.
📍 Store Information
Store Name: STAIN20 (스테인20)
Korean Address: 서울 서대문구 연희로 20
English Address: 20, Yeonhui-ro, Seodaemun-gu, Seoul
Chinese Address: 20 Yeonhui-ro, Seodaemun-gu, Seoul
Business Hours: Weekdays 10:00-21:00, Holidays 11:30-21:00
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