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[2025 Taiyuan Attraction] Travel Guide for Taiyuan Shanxi Merchants Museum (Updated Apr)

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The Shanxi Merchants Museum is located on the west bank of the Fen River in Jinyuan District, Taiyuan City, north of Xiangyun Bridge. It is jointly sponsored by the Shanxi Merchants Cultural Foundation and the Jinzhong Municipal Government. It is a special museum of Shanxi Merchants culture that integrates document collection, historical research, publicity and education. It has been confirmed by the All-China Federation of Returned Overseas Chinese as the ninth batch of Chinese Overseas Chinese International Cultural Exchange Base. It covers an area of 2,400 square meters, with an exhibition area of more than 1,200 square meters and more than 2,000 collections on display. The museum aims to study the history of Shanxi merchants, inherit the culture of Shanxi merchants, promote the spirit of Shanxi merchants, and shape the image of Shanxi merchants. The exhibition is divided into nine major sections: rise, operation, management, organization, trade route, business, family, feelings and spirit. Through various forms such as text pictures, documents and cultural relics, animation scenes and TV documentaries, it comprehensively, objectively and three-dimensionally displays the history of the rise, development and prosperity of Shanxi merchants from the Ming and Qing Dynasties to the Republic of China for more than 500 years. The Shanxi Merchants Museum is mainly divided into three areas: the east area is a display area of life in the Republic of China, and the west area is a tourist leisure service area. Based on the landscape of garden architecture, it forms an open regional garden with stacked mountains and water, and planted trees to create landscapes. At the same time, it is equipped with a service space integrating leisure and Dining, cultural and creative products, and craft display. The exhibition area has representative intangible cultural heritage products of our province, such as polished lacquer, porcelain plate painting, wood carving, murals, straw painting, enamel porcelain, and clay inkstone, which fully show the traditional and heavy cultural accumulation of Shanxi. The central area is the "Jin Merchants of the World" exhibition, which gradually expounds the core essence of the spirit of Shanxi merchants in six parts. The Shanxi Merchants Museum, with exhibits of great historical research value, demonstrates the spirit of Shanxi merchants: "honesty, pioneering and enterprising, solidarity, pragmatic management, and serving the people". Here, visitors can experience the business wisdom and business philosophy of Shanxi merchants in person, and understand the leading and driving role of the Shanxi merchant spirit in the formation and development of Shanxi merchants and its significant contribution to the construction and development of Chinese business culture. The Shanxi Merchants Museum is not only a museum that Guide the history of Shanxi merchants, but also provides a perfect journey for history lovers, economic researchers and tourists interested in business culture to explore the legend of Shanxi merchants and experience the cultural charm.
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Taiyuan Shanxi Merchants Museum Address:

山西省太原市杏花嶺區府東街101號

Taiyuan Shanxi Merchants Museum Recommended sightseeing time:

2-3 hours

Taiyuan Shanxi Merchants Museum Phone:

0351-5223262
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