[2025 Seoul Shopping Mall] Travel Guide for Shinsegae Department Store (Updated Apr)

Shinsegae Department Store is the oldest department store in South Korea, offering a wide variety of shopping and dining options. The main building and the new building are located in two separate buildings, and the long-established food supermarket is located on the basement floor of the new building. There is a snack area with gourmet restaurants, as well as a dessert area selling imported desserts and traditional Korean desserts. There are a wide variety of specialty foods such as Korean seaweed and authentic kimchi. Whether you are looking for special souvenirs or tasting Korean food, this is an ideal place to enjoy the dual pleasures of shopping and food. #FoodParadise #MarchGoodPlaces2025

Fuchang Confectionery 부창제과 Directly connected to the Express Bus Terminal Station on Line ③ Shinsegae Department Store Gangnam Branch, 1st basement floor Now open at [SWEET PARK]!! Korean traditional sweets, walnut buns 12 pieces, 8,000W You can mix up to two flavors! There are different kinds: peas, Uyuni salt, black sesame, red bean paste, and kinako! The flavors offered at the store seem to be different depending on the day! On this day, I could choose from peas, Uyuni salt, and red bean paste! I got a red bean paste🫘 and Uyuni salt as a bonus🥹🤍🤍 It's bigger than the normal size, so I'm happy! #0 Yen Travel November #Korea Travel #Korean Gourmet 📍Location: 176 176 176 🕰️Business hours: 10:30-20:00

Where is the Seoul Hydrangea? It's in the middle of Gangnam! I went to a department store and saw the colorful hydrangeas🌸🌷🌼 The rooftop garden is bigger than I thought and the other flowers are so pretty, so if you go to Gangnam, you should definitely go there✨ 📍Shinsegae Gangnam Branch 11th floor S Garden #Hydrangea#Hot place #Couple #Seoul travel #City travel

I went to the basement floor of Shinsegae Department Store! Here you can see all the popular foods in Korea at once✨ There are many sweets such as bread and cakes, and they all look stylish and delicious! It was quite crowded even at around 4pm on a weekday, but the thing that was making the line was actually takoyaki 😂 I wonder what it tastes like... Address: 176, Sinbang-ro, Seocho-gu, Seocho-myeon Date and time: 2.21 around 4pm #KoreaTourism

The Starry Night Library in COEX is a place you can try even when you come to Korea! I recommend the Sweets Park in Shinsegae Department Store! There are lots of cute and delicious things! If you go there, you'll find a lot of sweets, so it's also great for Taipa! The classic Myeongdong! Wigglewiggle is colorful, cute, and fun! #Spring0yenTrip #SeoulTrip

#AustraliaFlightEvent The food section of Shinsegae Department Store is really luxurious and neatly decorated, so I am always satisfied whenever I go there✨ Each display is neatly arranged, and the overall lighting is warm, so the atmosphere is great. Everything from the desserts, bakery, meat, seafood, and fruit corners feels luxurious and fresh, so I feel like I can buy with confidence. In particular, the dessert zone has a variety of famous brands, so it's fun just to look around, and the packaging is pretty, so it's good for gifts☺️ There are often tasting booths, so I liked that I could taste before choosing, and the staff also kindly explained things to me, so I was able to shop more comfortably. It's the best for a mood change because it feels like 'looking at delicious things and buying them' rather than 'going shopping'!

#AustraliaFlightEvent The food section of Shinsegae Department Store Central City Branch is not just a place to go shopping, but a real ‘heaven for food lovers’! From desserts to convenience foods, fruits, and meat, everything is beautifully displayed and has a variety of types, so it’s a feast for the eyes just to look around☺️ In particular, the dessert corner has famous brands gathered in one place, so it was hard to choose, and there were sometimes samples, so I could taste and choose for myself. The inside of the store is spacious and well-organized, so it wasn’t complicated, and the lighting was warm, so the atmosphere was good. It feels neat and luxurious overall, so it feels like I came to buy groceries and changed my mood. They even packaged gifts neatly, so I recommend it on days when you want to get quality!

#AustraliaFlightEvent Shinsegae Department Store Gangnam Branch is definitely overwhelmingly luxurious and sophisticated. The entrance is sparkling, so just entering makes you feel good✨ The interior is spacious, and each floor has a slightly different atmosphere, so it's fun to look around. The luxury goods section is truly luxurious itself, and you can see that each piece of interior design was carefully thought out. The lighting is warm and the passageways are spacious, so even when there are a lot of people, it doesn't feel crowded. In particular, the food section has a variety of compositions, and the dessert zone is really pretty, so time flies when you look around☺️ Overall, the overall atmosphere is leisurely and emotional, so it's a place that fits the phrase 'going to a department store' perfectly. It's good to go shopping, but it's also recommended to just take a walk and look around!

#Emotional Cafe 💁Shinsegae Department Store Gangnam Branch Coffee Bar ✔️176 Sinbanpo-ro, Seocho-gu, Seoul, B1F Food Court ✔️Mon-Thu 10:30 - 20:00 ✔️Fri-Sun 10:30 - 20:30 ⭐️Information⭐️ -We sell various imported coffees (beans) 🇯🇵🇦🇺 -You can taste various types of drip coffee☕️ -It seems to be cheaper than a cafe😄 -Only takeout is available🥤 -It's prettier than I thought and there's a lot to see around the food court😁

Come try the guapae, a guapae restaurant boasting various tastes and visuals~! The colorful toppings are colorful and the taste and visuals are very good. It is a guapae restaurant with many kinds, so those who usually like guapaegi will probably like it. If you buy it as a set with coffee, coffee is half price, so please note~! #MarchTravelSupportEvent

Located on the 11th floor of Shinsegae Gangnam Branch, this restaurant offers French home cuisine. It was my first time experiencing French cuisine in Seoul, and the onion rings, hamburger steak, and oil pasta were delicious. The hamburger steak, in particular, was wrapped in silver foil, which added a touch of showmanship, and the oil pasta with champagne foam on top was unique and tasty. I highly recommend this restaurant at Shinsegae Department Store Gangnam Branch.

Since it is a cafe that stands alone among the shops on the 3rd floor of Shinsegae Department Store, the prices are quite high, but the seats and atmosphere seem spacious, which is nice. Relieve your fatigue from shopping while drinking a delicious latte in a quiet and cozy atmosphere~! ☕️💕 #MarchTravelSupportEvent

#JanuaryTravelSupportEvent #koreatrip #ShinsegaeDepartmentStoreGangnamBranch I visited Shinsegae Department Store Gangnam Branch at 2 PM and spent some leisurely time in various brands and stylish spaces. The interior of the department store has a luxurious atmosphere and clean lines, making it convenient for shopping alone. In particular, the underground food court has various menus and cozy seats, making it great for a quick meal. 📌 Points for solo travelers Recommended experience: Browse cosmetics and fashion brand stores and see the latest trends Hidden spot: Department store rooftop garden → A great place to take a break in the city Recommended snack: Handmade dessert and coffee set sold at the underground food court (8,000 won) 🚨 Notes It may be crowded on weekends due to the large number of visitors, so we recommend visiting on weekdays There may be a waiting time at popular stores It may be difficult to secure a seat at the food court, so avoid meal times Shinsegae Department Store Gangnam Branch is more than just a shopping space; it is a place where you can enjoy relaxation and trends at the same time. I want to visit again with my friends next time! 🛍️ The weather was warm today! #2024WishEvent #FebruaryTravelSupportEvent

“Salon de Hou Island” located on the 11th floor of Shinsegae Department Store Gangnamjeong in Express Bus Terminal boasts an atmosphere reminiscent of a Hong Kong emotional restaurant✨ And the food is really delicious, so I think it’s already a very popular place^3^ We ordered a lot of food including dim sum, guo ba rou, and beef soup noodles, and they were all really delicious🥹 And I also tried the black tea beer(?) that is only sold at Hou Island, and it was new and delicious! If you go to Gangnam near Express Bus Terminal, you should definitely visit!🗯️ 📍Salon de Hou Island 📍Address: 11th floor, Shinsegae Department Store, 176 Sinbanpo-ro, Seocho-gu, Seoul #February travel support event #Domestic travel #Seoul travel #Express Bus Terminal restaurants #Salon de Hou Island #Express Bus Terminal #Banpo-dong restaurants

Beton Shinsegae Department Store Gangnam Branch 📍Location 176, Sinbanpo-ro, Seocho-gu, Seoul, B1F, Shinsegae Department Store Gangnam Branch ⏰Business Hours Mon-Thu 10:30-20:00 Fri-Sun 10:30-20:30 A famous salt bread place also in Seongsu! There are various flavors to choose from, making it fun to pick. It's really delicious, so I highly recommend trying it.

This is a pop-up store for the idol group Seventeen, which is being held at Shinsegae Department Store. Here, you can find items that the members of the group have participated in designing. Each item is unique to each member and everything is super cute. There are dolls, umbrellas, keychains, phone cases, and even a perfume set that you can mix yourself. Besides the items for sale, the display is also very cute, with different themed zones. Even if you're not a fan, you can still drop by to take some adorable photos.

In 1968, Italian leather craftsman Gianfranco Lotti launched a fashion house that captures the heritage, perfection, and rarity of Florence, Italy, the birthplace of the Renaissance.🇮🇹💍✨ I needed a fashion item, so I looked around and bought it. The price was reasonable and there were so many pretty designs. It is located in Shinsegae Department Store Gangnam branch, so come check out the pretty accessories~!✨✨✨ #January travel support event

#0yentravelJanuary2025 I went to the Squid Game pop-up store! This is Shinsegae Gangnam Store in Gangnam-gu, Korea The world of Squid Game spreads out in the lobby on the first floor! I was moved as soon as I saw the pink color 🥹 I was able to experience the games played in the movie, such as Kongi and Koma-maki. There were also many goods for sale, and I had a hard time deciding which one to buy. I was also happy about the photo shoot service where you can wear the green jersey. I'm getting excited about Season 3! The perilla mixed soba I ate on the restaurant floor was also delicious. Right now, I'm rewatching the Squid Game and wondering whether to buy a green jersey and a recorder.

This is "Yun Haeundae Galbi" at the Shinsegae Department Store in Gangnam. Haeundae Amso Galbi has been in operation since 1964, so it's been 60 years now. The interior is not a meat restaurant, but a wine bar or restaurant atmosphere. The atmosphere is good because it has bar tables, and they grill all the meat for you. I tried both raw ribs and seasoned ribs, and they were both so tender and soft with a great texture, so they were delicious even if they were just lightly grilled. A special sauce that you can dip the meat in is provided separately, and it goes well with it and is really delicious. 🔥tip! After eating all the meat, you must try the potato salad that you boil yourself in broth! #January travel support event #Shinsegae Department Store #Conquering delicious restaurants #Couples

I'll introduce you to a hidden gem restaurant for gourmets in Shinsegae Department Store, located in Gangnam, a bustling area in Seoul, South Korea. 🙌🏻🙌🏻🙌🏻🙌🏻🙌🏻 If you visit "Casa Pabbo" here, you should try Casa Pabbo's signature menu Beef Torotoro Omelet Rice. It's not just egg batter on top, but rice and eggs are cooked together, so the texture is so soft~ It's unique and nice that it comes with two types of tomato and American sauce~ Also, try the King Futomaki, which allows you to taste various flavors at once in one bite! ❤️❤️❤️ #January Travel Support Grant Event #Gourmet Conquest #Shinsegae Department Store

#WinterTravel Unagi Yondaime Kikukawa ⏰Opening Hours: 10:30 AM - 10 PM Closed when department stores are closed 📍Location Address: 176 Shinbanpo-ro, Seocho-gu, Seoul, B1F Food Court House of Shinsegae 🚗Parking Available The exquisite Hitsumabushi comes with tsukemono, kobachi, kim, wasabi, zanpa, dashi, and kimosui. If you're looking for a luxurious Gangnam Banpo eel rice bowl restaurant, visit Unigi Yondaime Kikukawa! The eels are big and very tasty!

#AsiaTravelRecord Squid Game 2 was released on Netflix on 12/26. Since it was just released, the streets of Seoul are now full of Squid Game! A Squid Game pop-up is taking place on the first floor of Shinsegae Department Store Gangnam Branch, located on Subway Line 9, Express Terminal. I went there around noon. First, you take a serial number, choose whether you are a foreigner or a Korean, and your Korean friend enters their phone number. When the time is up, you will receive a notification on your mobile phone! I don't know how foreigners can participate, but there were many other foreigners participating, so please come and visit us✨ You can experience the five games that appear in Squid Game! You will receive a hot pack as a participation prize, and if you succeed in at least one game, you will receive a prize! The world of the drama itself is reproduced, and it is very fun to play! If you are staying in Seoul, please visit it!

I stopped by Gangnam Shinsegae Department Store and visited the Squid Game 2 Pop-up Stay~ There were a lot of related goods and photo zones, so there was a lot to see I had already seen Squid Game 1, so my expectations for 2 were high, and there were a lot of goods I wanted to get ㅎㅎ I think it would be good to visit~ #SeoulTravel #squidgamesquidgame2 #squidgame #pop-upstore

#DecemberTravelSupportEvent #SeoulTravel #SquidGame #SweetPark The Squid Game pop-up store is now open at the express bus terminal! There are various activities such as taking profile pictures like the participants, trying on game costumes, and participating in games, so it's a must-visit place for fans! As a bonus, SweetPark Betong has released two collaboration products, so try some salt bread too ㅎㅎ

SLYFOX, a cookie choux specialty store with its main store in Gwangju✨️✨️ CHEFFLE, famous for its mini soufflé cheesecakes✨️✨️ And Butter & Shelter, known for its butter sandwiches✨️✨️ You can find them all at Shinsegae Department Store Gangnam's Sweet Park. It's so much fun to explore with all the various and famous shops gathered together. There are also many desserts perfect for gifts, so I highly recommend a visit!

#WinterTravel Gangnam Dessert Heaven🎂 Shinsegae Department Store Gangnam Branch Sweet Park✨️✨️ The place with the longest line is Betong, famous for its salt bread. In addition, there are many strawberry desserts, so it is recommended to visit to buy year-end gifts. It is decorated well with a year-end feel, so it is a good place for a date.🤗🤗 📍Location: Central City, 176 Sinbanpo-ro, Seocho-gu, Seoul ✅️Same as department store business hours and holidays

BRAUTOR Gangnam Shinsegae Department Store Directly connected to Line 9 Express Bus Terminal Station Shinsegae Department Store Gangnam Branch, 1st basement floor Pretzel x Bagel You can try a new type of bread! The pretzel bagel is filled with the store's original cream cheese! About 6,000W🥯🤍🤍 They also offer a morning set in the morning, so you can get a little discount with a drink and bagel! They are running a campaign where you get one free for every three pieces of bread you buy🥐🥯 The cafe is spacious and comfortable! #0yentripNovember 📍Location: 176 176 B1 176 🕰️Business hours: 9:00-21:00

SLYFOX Shinsegae Department Store Gangnam Branch Directly connected to Express Bus Terminal Station, Line 9 Located in the basement of Shinsegae Department Store 🤍 The main store is a large store with a cafe space, but this store is take-out only! Their shortcakes, packed in cups, are popular! They are currently selling [Chestnut] for a limited time 🌰 Marron Tiramisu 12,800W Marron Tiramisu is a popular sweet this year, so many cafes and cake shops have it! If you buy 2 or more, you get a free box 🥹 #0yentravelNovember #Koreancafe #Koreanfood 📍Location: 176, Sinbadong-ro, Seocho-gu, Seoul. 1st floor, Gangnam-jeon, Sinseogwipo-myeon 🕰️Opening hours: 10:30-20:00

WAFFLE SHOP Opening as a popup at Shinsegae Department Store Gangnam branch 🧇 Directly connected to Express Bus Terminal Station on Line 9 Located in the basement floor of Shinsegae Department Store! Freshly baked in the store🤍 Waffles and croffles are available, and a Christmas-only menu is also available🧑🎄🎄 Original croffle 3,500W Chocolate croffle 3,500W Coffle topped with marshmallows is a Christmas-only item🎄 4,500W Stop by while you're out shopping🥹 #0 yen trip November 📍Location: B1, 176 Shinseong-gu, Sinbaon-ro, Seochoon-gu, Seoul 🕰️Business hours: 10:30-20:00