[2025 Amsterdam Attraction] Travel Guide for Heineken Experience (Updated Mar)

This time in the capital of the Netherlands, Amsterdam, we visited the Heineken Experience! Here, you can learn about the beer-making process and taste Heineken's craft beers. Upon entry, staff will give you two tokens to exchange for beer at the end of the tour. You can also create your own personalized beer bottle as a souvenir. A series of workshops will provide you with an enjoyable beer-tasting experience! In addition to learning about Heineken's history, you can also see what the beer-making process looked like back in the day. This experience is truly unique! We booked this experience through Trip.com, and the entrance fee is around HKD 200. If you're in Amsterdam, don't miss out on this activity!

If you are in Amsterdam, one of the tours that I would highly recommend would be the Heineken experience at the Heineken brewery. It is a fun and interesting place to be at, as you learn more of the history of Heineken, it's beer making process and also it's brewery. The whole tour was very detailed yet it is not boring. You can enter the brewery and a guide is there to explain about the beer ingredients and what makes Heineken so special. It takes about 90 minutes for the entire tour and at the end of the tour, there's a complimentary glass of beer that you drink at the brewery. The Heineken experience is a pretty unique experience and your cameras will be busy snapping away as there's so many photo opportunites. Love the Heineken experience! #wecreate

✅ Location: Heineken Museum ✅ Features: Learn the history of Heineken beer and have various experiences! ✅ Others: You can enjoy draft beer with the two bracelets you receive when you enter! One draft beer per bracelet👍 ✅ Recommendation: If you are planning a trip to the Netherlands, I highly recommend you go. It was a really fun and impressive experience #EuropeanTravel #Netherlands #NetherlandsTravel #Amsterdam #AmsterdamTravel

Getting There - easy access by tram and public transport Attractions - Heineken Experience, get to understand all the history and story related to Heineken A guide will be assigned to bring everyone walk around, talk about the story of Heineken, and how to brew your own beer. And free drinks too! Besides, you get to see some related story about football and baseball, which sponsored by Heineken.

The Heineken Experience in Amsterdam is the place to come if you want to learn all about how this famous beer evolved. The experience takes place in an old Heineken brewery and you can learn about the Heineken family as well as see the actual brewing process that is used to make the beer. This starts from the kind of water used all the way through to the bottling process and you can also see classic examples of the iconic Heineken logo and see how it has changed over the years. As if that wasn’t enough, you can of course also sample this famous brew and end the trip with a tasting session. #hoteldeals#summertrip#gourmetsummer#exhibition2021

#europetrip Located in the heart of Amsterdam, the Heineken Experience is an interactive attraction invites visitors to explore the rich history and brewing heritage of Heineken. From engaging exhibits that showcase the brewing process to immersive tastings and stunning city views, the Heineken Experience promises an unforgettable adventure for beer enthusiasts and casual visitors alike. I have 3 highlights from this amazing experience that you can't miss! 1. **Interactive Brewery Tour** Discover the brewing process from start to finish in this immersive tour. Engage with interactive exhibits that take you through the history of Heineken, learn about the ingredients, and see how the beer is crafted. Don’t miss the 4D ride that simulates the brewing experience! 2. **Tasting Session** Enjoy a guided tasting session where you can sample different Heineken beers. Learn how to properly taste beer and appreciate the unique flavors, aromas, and brewing techniques that make Heineken a world-renowned brand. 3. **Sky Lounge with Stunning Views** End your visit at the rooftop Sky Lounge, where you can enjoy a refreshing Heineken while taking in breathtaking views of Amsterdam. It’s the perfect spot to relax and soak up the vibrant atmosphere of the city after your tour. Don't forget to stay in the front of the crowd at the start of the tour, you may get an additional beer token from the staff 😂🤗 #voyagevibes #internationaltravel

Amsterdam, with its picturesque canals and rich culture, is also home to an exciting beer tradition. One of the best ways to dive into this part of Dutch culture is by visiting the Heineken Experience. Located in the heart of the city, this interactive brewery tour offers a deep dive into Heineken's legacy and is a perfect way to get into the spirit of Oktoberfest, even if you're not in Germany. While Oktoberfest is traditionally celebrated in Munich, the Heineken Experience delivers its own beer-filled joy that resonates with the festival's lively atmosphere. October is a particularly festive time to visit Amsterdam, as the city often hosts smaller local beer festivals, bringing people together to enjoy craft beers and celebrate the season. At the Heineken Experience, you can capture a bit of that Oktoberfest feeling—tasting freshly brewed beer and learning about one of the world’s most iconic breweries Oktoberfest is all about tradition, camaraderie, and, of course, great beer. Similarly, the Heineken Experience introduces you to Heineken’s brewing process, which has upheld the same high standards for over 150 years. As you explore the different brewing stages—malted barley, hops, yeast fermentation, and bottling—you’ll appreciate the craftsmanship behind every glass, much like the appreciation that fuels Oktoberfest celebrations. At the end of the Heineken Experience tour, you’ll be invited to enjoy freshly poured Heineken, much like the revelers at Oktoberfest who gather in large beer tents to savor their steins. The atmosphere here is lively, with fellow visitors gathered around long tables, tasting and toasting together—just as they would in Munich. If you're looking to continue the festive vibe, the rooftop bar offers a fantastic spot to raise your glass while taking in stunning views of Amsterdam. Though Heineken isn’t brewed specifically for Oktoberfest, the company’s international presence makes it a beloved beer during the celebration worldwide. At the Heineken Experience, you'll not only taste the famous lager but also leave with a deeper understanding of how the brand has connected people across the globe—just as Oktoberfest unites beer lovers from around the world each fall. #oktoberfest #heinekenexperience #europetrip #amsterdam

Experience the story of how a small, Dutch brewery became the world’s most premium brand of beer. The world of Heineken is one best experienced through all the senses; letting you feel the hops and smell the authentic scents of the brewery. The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because it got too big. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer. Ending the experience with a nice, fresh Heineken beer in the bar is the best! #netherlands #amsterdam #heinekenexperience #heineken

The Heineken Experience in Amsterdam offers an engaging and immersive dive into one of the world’s most iconic beer brands. Housed in the original Heineken brewery, this interactive tour takes visitors through the rich history, brewing process, and global impact of Heineken. From start to finish, the experience blends history, technology, and entertainment in a way that captivates both beer enthusiasts and casual visitors alike. Upon arrival, guests are greeted by a dynamic and modern exhibition space. The tour begins with a historical overview, tracing Heineken’s origins from its founding in 1864 to its evolution into a global brand. Through engaging multimedia displays and historical artifacts, visitors gain a deeper understanding of the company’s heritage and its significance in the beer industry. The next phase of the tour delves into the brewing process. Interactive exhibits allow visitors to explore the ingredients, machinery, and techniques that go into creating Heineken beer. From the meticulous selection of hops and barley to the state-of-the-art brewing equipment, the tour provides a detailed look at the craftsmanship behind each bottle. One of the highlights of the Heineken Experience is the opportunity to participate in a hands-on brewing workshop. Guests can try their hand at the brewing process, learning about the different stages and how they contribute to the final product. This interactive segment is both educational and entertaining, offering a unique way to connect with the art of brewing. The tour also includes a visit to the "Heineken Tasting Room," where visitors can sample freshly brewed Heineken beer. Here, the experience truly comes to life, as guests savor the product while enjoying panoramic views of Amsterdam from the rooftop terrace. The tasting session is complemented by a knowledgeable guide who shares insights into the beer’s flavor profile and the brand’s global impact. Throughout the tour, the Heineken Experience seamlessly blends educational content with interactive elements. Augmented reality, multimedia displays, and immersive installations create a vibrant and engaging atmosphere. The attention to detail ensures that every aspect of the Heineken story is brought to life in a way that is both informative and entertaining. Additionally, the Heineken Experience offers a unique opportunity for visitors to capture memories through interactive photo booths and branded merchandise. From personalized beer labels to Heineken-themed souvenirs, there are plenty of options to remember the visit. Overall, the Heineken Experience provides a comprehensive and enjoyable exploration of one of Amsterdam’s most famous exports. Whether you’re a beer aficionado or simply curious about the brewing process, this tour offers a fascinating glimpse into the world of Heineken. With its blend of history, technology, and hands-on activities, it’s a must-visit attraction for anyone traveling to Amsterdam.

#europetrip This was probably the best experience here on our trip in Amsterdam. It's been on our list for over five years and we finally got to experience it in March. We went on a weekday and there wasn't any line is we had tickets in advance. We got there in a timely manner, and everybody was professional. From the security guard, to the person taking your jacket, to everyone that was giving the tour. It was super informational and gave us a lot of background history on the family as well as a family business. We got an inside look of how the beer was made and how it's still being produced. It was an interactive museum with a lot more offering than what we were expecting. This is one of the highlights of my trip. We spent approximately 90 minutes taking the tour and at the end had two beers with the complementary with the general admission ticket. I would highly recommend this to anyone visiting Amsterdam. It's the perfect mix between a history, an interactive museum, a Brewery and a tasting room! Worth every penny

If you are in Amsterdam, The Netherlands do not miss out the Heineken Brewery Experience tour! It is definitely worthy for your time! The whole tour is AMAZING! The staffs are very friendly, welcoming and knowledgeable as well! Spent about 2 hours there. After the whole tour, do not forget to visit their Bar! 2 free pints of beer with amazing atmosphere! You will be wowed with the experience!#Holiday #heineken

Did a 1-day short tour around Amsterdam using a 1-day "I am Amsterdam" pass from Klook and this is one of the highlights of the pass. While this was included in the about 30 places to visit, you are still required to make a booking but with a discount. Most other places of interest in the pass are mainly museums. The tour is very immersive and you get a total of 3 free beers to enjoy and chill at the end of the tour. For a small fee, you can also customise your own beer bottle with your name imprinted on it. #europe #amsterdam #iamamsterdam #heinekenexperience #heineken #beer #netherlands #netherlandstravel #solo

#familytrips2024 #heineken #Amsterdam Embark on a frothy adventure at the Amsterdam Heineken Experience, where the story of one of the world's most beloved beers comes to life. From the moment you step inside this former brewery, you're transported into the world of Heineken, where innovation and tradition blend seamlessly. Explore interactive exhibits that trace the brand's rich heritage, from its humble beginnings to its global success. Engage your senses with hands-on activities, like mastering the perfect pour or experiencing a virtual reality journey through the brewing process. Cap off your visit with a refreshing tasting session, savoring the distinctive flavors that have made Heineken an enduring favorite. Cheers to an unforgettable experience that combines history, fun, and of course, great beer!

A must-visit experience when you visit Amsterdam because Heineken is founded in Amsterdam! 😍 You get to see how they make their beer, learn their history too! Not only that, each person will be given 2 token for you to enjoy different Heineken beer! There’s the 0%, gold & silver! I personally prefer the gold beer, it’s thinner, smoother than the silver one! 🤣 Whole experience will take about 1.5hr. #amsterdam #netherland #experience #heineken #heinekenexperience #whattodo

Great tour in Amsterdam! Very energetic welcome into the brewery with some helpful history to get you started. Fun experience of tasting some beer while on the tour as well as being immersed in how the brewing process is realised, with some fancy 3D video tech. The brewery tour ended with the bar, where we were provided with a couple of tokens for free beer. Atmosphere was like a fun bar on a night out which was great! Our tour also included the Heineken canal tour of the city, which lasted around 45 minutes. Very informative as it was my first ever visit! #beer #canal #tour

This was a very fun day out in the centre of Amsterdam, it cost €20 to enter which included a tour of the brewery at your own pace along with some taster beers. There were interactive parts of the tour too where you could ride peloton bikes and videos could be made. The tour ends in the dark bar where you can use two more drink tokens. It felt like a nightclub in the middle of the afternoon, the music was great and the staff were good fun. #Heneiken

#wheretogo The beer lovers will love this place! A nice museum to visit recounting the history of Heineken. You will discover the manufacturing process, from the brewing to the labeling of the Heineken bottle. There are a few interactive games throughout the visit. We played a game where we have to virtually pour a beer as quickly as possible, and not drop one single drip. Then there was a draught challenge where we get to draft beer from the beer tap. It was a fun game! The best part of the tour was the Heineken tasting! There were glasses of beers prepared for guests. We had a good time exploring the museum, drinking beer and playing games.

#wheretogo #amsterdam #heineken Born in Amsterdam for over 150 hundreds, Heineken is now the world famous beer brand that brews around the world in more than 70 countries. In Malaysia, this is always 1 of the top brand that people will go for when it comes to beer things other than Carlsberg or Tiger. If you are visiting to Amsterdam, do not miss out this oldest Heineken brewery in the world that located in the heart of city centre. In fact, the brewery had been closed down since 1988 but it is now serving as a venue for tourists to learn the history of Heineken, the brewing process and the innovation. At the end of the experience, you will get to enjoy the fresh Heineken in the rooftop bar as well as buying some souvenirs. 🎫Ticket: - Heineken tour: EUR 23 - Heineken tour + rooftop beer (2 glasses): EUR 27.50 🎪Opening hours: - Mon to Thurs and Sun: 1030 am - 730 pm - Fri and Sat: 1030 am - 9 pm 👨‍👧‍👧Kid policy: - Kids are not allowed for visit the place.

The Heineken Experience in Amsterdam offers a captivating journey through the brewery's history and beer-making process. This interactive and informative tour immerses visitors in the world of Heineken, from its humble beginnings to its global success. The exhibits showcase the brand's iconic advertising campaigns, brewing techniques, and sustainable practices. The highlight is the chance to participate in simulated brewing and bottling activities, enhancing the experience. The museum's ambiance is vibrant, and its blend of modern technology and traditional elements keeps visitors engaged throughout. Moreover, the tasting session at the end allows guests to savor different varieties of Heineken beer. However, some may find the entry fee slightly expensive. Overall, the Heineken Experience is a must-visit for beer enthusiasts and history buffs alike, providing an enjoyable and educational glimpse into one of the world's most renowned breweries. #travel #summervacation #amsterdam

The Heineken Experience in Amsterdam is an immersive & interactive attraction that takes you on a fascinating journey through the world of Heineken. Step into the Heineken’s former brewery, located in central Amsterdam, and prepare to be immersed in the rich history and brewing traditions that have shaped this iconic brand. The guided tour will bring you through series of interactive exhibits, from discovering the ingredients & brewing techniques. Gaining insights into the meticulous brewing process from malt to hops & fermentation. You can also test your skills in pouring the perfect beer & have a session of beet sampling session. I think that whether you’re beer enthusiasts or simply curious about Heineken‘a brewing process, visiting the Heineken Experience in Amsterdam would be an unforgettable experience! Heineken Experience Amsterdam is located at Stadhouderskade 78, and can be easily reached via tram or bus. #wecreate #amsterdam #europe #darwintravel

Neitherland - Amsterdam Heineken Experience - Neitherland Good experience, live it😍

Founded in 1864, Heineken is the world's most famous beer brand in the Netherlands. Heineken's beer factory is now a museum, showing visitors the history and brewing process of beer tickets: 18 Euro for adults (online purchase Ticket, adult 16 Euro) The entire museum probably needs at least 1-1.5hours of excursions, so 17