[2025 Shanghai ] Travel Guide for Binjiang Avenue (Updated Feb)

Binjiang Avenue is located in the Lujiazui Financial and Trade Zone, along the east bank of the Pujiang River, starting from Taitongzhan Pier in the north and ending at Dongchang Road Pier in the south, with a total length of about 2,500 meters. It is one of the famous tourist attractions in Shanghai because it can overlook the buildings of the World Expo on the other side of the Bund and the scenery of Puxi. Compared with the crowds of people on the Bund, Binjiang Avenue is relatively quiet. In the morning, many local citizens will run here in the morning, walk their dogs, and occasionally there will be young people playing skateboards and bicycles. There are many restaurants and coffee shops adjacent to the riverside. If you are tired from walking, you can sit down and order a cup of coffee, overlooking the scenery on the other side, and enjoy a leisurely afternoon. Of course, you can also lean on the railings and look at the boats passing by on the Huangpu River, take pictures, and have a kind of coziness. At night, when the lanterns are on, the lights on both sides of the strait are dazzling, and the banks are scattered along the coast. The buildings are crystal clear and colorful. Binjiang Avenue is mainly divided into three sections. The southern section (Fudu Section) is a fusion of modern architectural art and fountain square. There is a stone tablet at the entrance with four striking words "Binjiang Avenue" engraved on it. This is the former site of Shanghai Lixin Shipyard wharf with a history of more than 70 years, which has been converted into a sightseeing wharf. Therefore, chain railings and giant iron anchors were specially set up in the design. Going north along the road, you can see buildings such as Aurora International Building, Pudong Shangri-La Hotel and Citigroup Building. The section of Binjiang Avenue in front of Zhengda Plaza can be said to be a lively section. It not only brings together many restaurants, such as Paulaner, Tianshui Lian Italian Restaurant, Xu Liushan, Starbucks and Haagen-Dazs, etc., but also overlooks the buildings on the other side of Puxi. The Bank of China Building, Peace Hotel, Customs Building, and HSBC Bank Building are all clearly visible, reproducing the style of the "Far East Wall Street" in the past. Both Shanghai locals and tourists will stop here to take pictures and take pictures. In addition, in the southern section, there is a fully transparent scenic sightseeing hall and a happy square where theatrical performances are held in the square. During holidays, there are also cultural performances. The middle section of Binjiang Avenue (Oriental Pearl Section) adopts a layered three-dimensional design. Walking on this avenue with prosperous flowers and trees and green grass, it faces the calm waves of the Pujiang River, backs to the Oriental Pearl Tower, and overlooks the romantic ancient ocean on the Bund. Building, people have a feeling of suddenly open, relaxed and happy. There are also many fountains, water curtain walls, open-air music plazas and other facilities, and it is also a place where many newcomers take wedding photos. In addition, there is a large lawn on the northern section of Binjiang Avenue, which makes people feel suddenly open and relaxed. On the gradually rising slope on the side of the hydrophilic platform, flowers and shrubs are embedded in the green grass, creating a comfortable and quiet environment for people away from the metropolis. There is also a Century Peace Bell, which can also be photographed.