[2025 Tokyo Attraction] Travel Guide for Ad Museum Tokyo (Updated Mar)

While there are plenty of museums scattered across Tokyo, one of the lesser known and more unique ones is right here at Caretta Shiodome, a short walk from Shiodome station. The Ad Museum Tokyo showcases the growth and development of the advertising industry in Japan, detailing from all the way back during the Edo period. Writeups are provided in both English and Japanese, and you can follow through the perimeter of the room to read them in chronological order. Samples of handdrawn advertisements from the past are put up on display, alongside newer digital advertisements playing on the screens. There’s a cute little postcard that you can stamp through the stations and bring home as a souvenir. Note that while entrance is free, you will need to first make a reservation online to book a one-hour timeslot, which is strictly enforced due to the small space. When you’re done with the exhibits, you can head up to the sky restaurants within Caretta Shiodome for a meal too. 📍 The Ad Museum Tokyo Japan, 〒105-7090 Tokyo, Minato City, Higashishinbashi, 1 Chome−8−2 カレッタ汐留 #meettokyo #tripblazers #tokyo #japan

Ad Museum Tokyo is the only museum in Japan dedicated to advertising and marketing. It showcases the history of advertising from the Edo period to the present day, featuring famous commercials and posters. It's a fun place to learn about the evolution of the advertising industry, and admission is free. The museum offers extensive exhibits on the history of Japanese advertising and interactive content that stimulates creative thinking. The archives of famous TV commercials and newspaper ads evoke nostalgia and provide a sense of the times. Regular special exhibitions on the latest advertising trends make it an irresistible space for those interested in marketing. 🕰️ Hours: Check the official website 🏖️ Atmosphere/Facilities: A space filled with the history and future of advertising, offering learning and discovery 📍 Location: Caretta Shiodome B1F, 1-8-2 Higashi-Shimbashi, Minato-ku, Tokyo 💰 Price per person: Free It's a spot where both those who want to deeply understand the history of advertising and those seeking creative inspiration can enjoy. Highly recommended for those aiming to enter the advertising industry.

#TokyoItinerary Day 1: Advertising Art that Travels Through Time Today, I came to the Advertising Museum in Tokyo. This museum hidden in a corner of the city gave me a trip through time. When you enter the museum, the first thing that catches your eye is rows of historic advertising works, from the earliest black and white posters to colorful modern advertisements. Every poster here tells a story. The museum cleverly uses visuals to display the changes in Japan's modern history. Behind the advertisements is not only the promotion of products, but also the cultural and social pulse of the times. Standing in front of the classic advertisements, it seems as if you can hear the noise and call of that era, and witness how Japan, driven by creativity, has gradually stepped onto the world stage from post-war reconstruction to economic prosperity. Day 2: The intersection of color and form Today, I was once again completely immersed in these visually impactful artworks, especially those creative advertising designs. Every advertisement is not only a commercial product, but also an artist's creation, full of clever composition and color matching. Especially modern advertising works, which combine technology, art and popular culture, demonstrate the infinite possibilities of visual communication. From retro product advertisements to futuristic digital art, these works closely connect communication and emotional expression. Standing in front of each piece of work, I can't help but sigh that this is not only the transmission of art, but also a portrayal of social change. At this moment, I deeply felt that advertising has long surpassed its commercial attributes and has become a fluid cultural expression.

Stepping into the Tokyo Advertising Museum feels like entering a kaleidoscope of eras, where light and words intertwine before your eyes, narrating the evolution of advertising art. The exhibition halls display classic works of Japanese advertising from the Edo period to the present, from hand-drawn woodblock prints to modern digital media, each piece showcasing the collision of creativity and the times. What caught my eye the most were the retro posters from the Showa era, with their vivid colors and warm brushstrokes, carrying people's aspirations for life. In the interactive zone, through multimedia installations, I was able to personally experience the process of creating advertisements, from conceptualization to the finished design, feeling the unique craftsmanship behind it. As I left, my mind was still resonating with those powerful slogans and melodies. The Tokyo Advertising Museum is not only a visual feast but also a snapshot of an era that encapsulates culture, commerce, and creativity, giving me a deeper respect and understanding of advertising art.

Adverts. Probably the last thing you want to be looking at on your travels. But believe me when I say the Ad Museum Tokyo is anything but boring. This carefully arranged museum features advertising material from a range of different eras, and in as many forms as you can think of (poster, video, scripture, packaging, etc.). I felt the exhibition’s layout was super engaging for younger viewers or those not as interested in the design world, but still provided plenty of backstory and info for those after a deeper dive It also has the most adorable gift shop, with a thoughtful collection of reasonably priced souvenirs. My personal favourite was the selection of incense sticks stored in vintage style Japanese cigarette packets! And while you’re there, why not travel up to the 47th floor for one of Tokyo’s best skyline views? (See one of my previous posts for more info!!) #artmuseum #100WaysOfTravel