Old Brand Pavilion

The Old Brand Pavilion is located at No. 7, Lane 263, Huashan Road, Shanghai, and was renovated on the original site of the Delamonde Residence. The exhibition content is divided into three major areas: Centennial Glory, Ideal City, and Eternal Classics. Among them, Centennial Glory showcases the historical archives of old brands through four areas: multimedia mechanical wall, time scroll, brand pull-out board, and era elegance, concentrating on the rich commercial civilization of Shanghai. Ideal City leads visitors to explore the lifestyles and family appearances of three generations, showcasing old brands from the perspectives of Shanghai manufacturing, Shanghai shopping, Shanghai culture, and Shanghai services. It demonstrates that old brands have not only accompanied generations of Shanghai people but also imprinted an era. Eternal Classics tells the historical changes of Shanghai's rise through commerce and its establishment as a commercial city through interactive experiential exhibition areas such as time-space travel, tourbillon light and shadow show, and urban salon.