Nioya Bookstore｜I've been there for you, it's a bit expensive, but it's beautiful

I passed by the Nioya that was being renovated and about to open in Wuhan in March, and finally had the opportunity to check in at the Nioya Bookstore in Shengxinso in Shanghai in November. I was indeed shocked by the prices at Nioya when I entered: a drink costs 30+, all kinds of dolls start at 100+, design earrings cost 410 yuan, all kinds of books cost hundreds or thousands of yuan... 🤣 In the end, I found that coffee is a relatively affordable product. Why are its various products so expensive, and there are still so many customers, and one branch opens after another? Let me talk about the feeling of a tourist who has been shopping for half an hour. 🌟This Nioya is located in the historic building at No. 7, 1262 Yan'an West Road, which was originally the Columbia Country Club. The building has a Spanish style. The bookstore retains the arches, Corinthian columns, fireplaces and other architectural features of the original building, giving people a retro and artistic feeling. People passing by here are easily attracted by the building itself. 🌟The entire bookstore is beautifully decorated with colors that make people feel comfortable and indifferent. The retro wooden stairs, soft lighting, and leisure reading space make people willing to stay here and spend some time. 🫢Of course, many people come here to check in and take pictures. 🌟Full of design: Especially the treasure of the town, Naoto Fukasawa's Throne, the shiny golden throne is gorgeous, exquisite, and creative, making people can't help but stop and admire. 🌟Returning to the theme of selling books, although the books here are expensive, many of them are original books that cannot be bought in ordinary bookstores. If you don't buy it, you can also find a unsealed trial reading book to taste slowly. There are already many books and articles analyzing the business philosophy of Nioya. The reason why Nioya is popular, I think, is that it accurately grasps: attract what kind of people, retain what kind of people, sell to what kind of people... What do you think of the Nioya brand? 👇