Discover Brig—Unlock Switzerland's Hidden Gem

In the southeast of Switzerland, nestled in the embrace of the Alps, lies the charming town of Brig. With the Rhone River flowing gently through it, the town's ancient architecture contrasts beautifully with the clear blue sky, exuding a captivating charm. Stockalper Palace: Touch the Temperature of History Built in the 17th century, Stockalper Palace is Brig's undisputed landmark. The palace boasts three eye-catching gilded domes, a solemn Baroque exterior, and a lavishly decorated interior. Strolling through the magnificent courtyards and gardens or stepping into the well-preserved rooms, you can almost picture the lives of the former owners and feel the weight of history and the passage of time. Brig Thermal Baths: Enjoy a Relaxing Time Brig Thermal Baths are a local treasure, featuring 16 indoor and outdoor pools, each with its own unique style. Whether you want to relax in a warm pool or experience the thrill of an alpine waterslide, there's something for everyone. As you soak in the thermal waters, gaze up at the breathtaking views of the Alps, and feel your stress and worries melt away. Simplon Pass: Explore the Majesty of Nature The Simplon Pass, a strategically important passage through the Alps, offers not only stunning natural scenery but also a rich history, with roads renovated during the Napoleonic era. As you travel along the mountain road, flanked by towering peaks and deep valleys, hiking enthusiasts can fully appreciate the awe-inspiring beauty of nature. Rosswald: Enjoy Outdoor Fun A short cable car ride from Brig takes you to the picturesque Rosswald. With 15 miles of ski slopes, it's a paradise for skiers. On sunny days, the panoramic views from the ridge terrace, encompassing snow-capped mountains, forests, and meadows, are simply mesmerizing. Even if you don't ski, the thrill of sledding down the slopes with the wind whistling past your ears is an experience not to be missed. Food Recommendations - Walliserstuba Restaurant: The perfect place to savor traditional Swiss cuisine. Their signature cheese fondue, with rich, creamy cheese melted to perfection and served with bread cubes, is pure bliss. The Swiss raclette is another must-try, with its golden-brown, crispy exterior and soft, stringy interior. - Zermili Restaurant: With 90% of its ingredients sourced locally and meticulously prepared by the chef, Zermili offers the purest flavors using the simplest ingredients, allowing you to experience the freshness and unique character of the local cuisine.