Line Friends Flagship Store in Seoul!

#seoulattractions Line Friends Flagship Store in Myeongdong is a cheerful, multi-level haven for fans of Brown, Cony, Sally and BT21 characters. Located just a one- to two-minute walk from Myeongdong Station Exit 6, it’s easy to spot the giant Brown statue guarding the entrance—ideal for selfie ops, though queues move quickly . Inside, shelves overflow with plush toys, stationery, tech accessories, and seasonal pop‑up collaborations—including BT21 and NewJeans products . The bright, interactive space offers themed photo zones, capsule/gacha games, and a cute take‑out café—perfect for a quick refreshment . Open daily until around 10–11 pm, it’s a fun stop for souvenirs or character lovers exploring bustling Myeongdong