Discover Matsuyama, an Underrated Gem in Japan

Discover Matsuyama, an Underrated Gem in Japan Tucked away in the northeastern corner of Shikoku Island, Matsuyama is a city that exudes an understated charm. It harbors an untouched tranquility and beauty, making it a hidden gem for those seeking off-the-beaten-path travel experiences. As you step into Matsuyama, you'll be enveloped by the gentle steam of Dogo Onsen. With a history spanning over 3,000 years, it's considered the birthplace of Japanese hot spring culture. The Dogo Onsen Honkan, with its rustic wooden exterior weathered by time, exudes a timeless elegance. Inside, warm yellow lights illuminate traditional tatami mats and intricately carved sliding doors, showcasing classic Japanese aesthetics. Change into a yukata and immerse yourself in the warm mineral-rich waters, letting them wash away the fatigue of your journey. After your onsen experience, stroll through the nearby shopping street, where you'll find delightful hot spring buns and exquisite washi paper crafts—must-have souvenirs. Matsuyama Castle, one of the twelve remaining castle keeps in Japan, stands as a testament to the city's rich history. As you ascend the winding stone path, each step on the smooth, timeworn stones feels like a conversation with the past. From the top of the castle keep, a breathtaking panorama unfolds. The Seto Inland Sea stretches out in an endless expanse of blue, its shimmering waters dotted with boats like stars in the sky. The scene is complemented by the red-tiled, white-walled houses below, creating a picturesque tapestry of mountains and sea. For an immersive experience of Matsuyama's local culture, the Botchan Train is an excellent choice. Settle into the plush seats of the retro wooden carriages, and as the train gently departs, the ringing of the bell transports you back in time. Along the way, vast green rice paddies and rolling hills come into view, occasionally punctuated by quaint villages, like a pastoral painting slowly unfolding. Matsuyama's culinary scene is another highlight. The locally grown Iyokan citrus fruit offers a refreshing burst of flavor. Bite into its juicy flesh, and the sweet and tangy juices will invigorate your senses like a cool summer breeze. The tender Matsuyama beef is another delicacy, with its evenly distributed marbling and melt-in-your-mouth texture. Savor it as sukiyaki, where thin slices of beef are simmered in a sweet and savory broth, then dipped in a raw egg mixture—a truly divine experience for your taste buds. In Matsuyama, you won't find throngs of tourists, but rather a relaxed pace of life. Discover a unique and romantic travel experience, uncovering the hidden beauty of Japan tucked away in the corners of time.