“A Greener Brew Starts Here – M&S Coffee”

#earthdayjourney Marks & Spencer (M&S) exemplifies sustainable practices in its coffee offerings, integrating environmental responsibility into every aspect of its operations. Fairtrade Commitment M&S ensures that all its coffee is 100% Fairtrade certified, supporting ethical sourcing and providing better trading conditions for farmers.  Innovative Packaging In a significant move to reduce plastic waste, M&S introduced fully recyclable paper fibre coffee cups and lids across its cafés. This initiative not only minimizes environmental impact but also offers customers a sustainable alternative without compromising on quality.  Incentivizing Reusables To further encourage eco-friendly habits, M&S offers a 50p discount to customers who bring their own reusable cups, promoting a culture of reuse and waste reduction.  Plan A Sustainability Strategy Under its ‘Plan A’ sustainability strategy, M&S aims to achieve net-zero carbon emissions across its value chain by 2040. This comprehensive plan encompasses various initiatives, including reducing greenhouse gas emissions and enhancing sustainable sourcing practices.  Through these concerted efforts, M&S not only delivers high-quality coffee but also reinforces its commitment to environmental stewardship and sustainable business practices.