Legendary coffee brand Bacha Coffee opens its Hong Kong flagship store at Harbour City.

Founded in 1910 in Marrakech, Morocco, the iconic coffee brand Bacha Coffee has launched its first full-concept store in Hong Kong at Harbour City. The new store offers over 200 varieties of premium 100% Arabica coffee sourced from 35 coffee-producing regions worldwide. With traditional brewing methods and an exclusive dine-in menu debuting in Hong Kong, it provides coffee enthusiasts with a comprehensive service experience. Spanning 2,500 square feet, the Harbour City store combines a coffee boutique, coffee room, and takeaway service. The aroma of freshly roasted coffee beans fills the air, inviting customers to explore and indulge in the allure of high-quality coffee. The coffee room, making its first appearance in Hong Kong, accommodates up to 50 guests who can enjoy an all-day menu paired with specialty coffees, signature pastries, and Viennese-style treats, perfectly showcasing the traditional flavors of Morocco. With stunning views of Victoria Harbour, the flagship store introduces Bacha Coffee's classic dine-in experience to Hong Kong for the first time. Coffee elements are seamlessly integrated into the all-day menu, allowing guests to immerse themselves in the captivating atmosphere of the coffee room. Inspired by the architecture of Marrakech's Dar Bacha palace, the store's design meticulously recreates this heritage in vibrant Hong Kong. Every detail is thoughtfully curated, with coffee masters elegantly brewing each cup using golden gooseneck kettles and traditional techniques, offering customers a timeless coffee ritual. The dine-in menu at the coffee room blends bold flavors with refined ingredients. Starting at 8 AM, dishes like roasted free-range eggs bring a lively start to the day. Fresh eggs are paired with spicy tomato sauce, rich red buffalo coffee feta cheese, olives, herbs, and confit wild mushrooms for a savory delight. Honoring Moroccan tradition, the menu features spiced meatballs infused with mild spices, served with rich gravy and crispy fries, offering an authentic taste of Morocco perfect for lunch or dinner gatherings. The signature Bacha Coffee club sandwich, a global favorite, pairs perfectly with a cup of pure Arabica coffee, adding a touch of vitality to a busy afternoon. Layered with tender chicken, savory beef bacon, cheddar cheese, fried egg, confit onions, raisins, and pickles, this sandwich delivers a balanced and satisfying classic flavor, making it a must-try. Continuing Bacha Coffee's tradition, the coffee boutique offers over 200 varieties of 100% Arabica coffee beans, traditionally hand-roasted. In-house coffee masters carefully understand each customer's preferences, recommending the best coffee options and providing professional grinding services or introducing various coffee gift sets. The store combines the brand's signature elegance with convenient takeaway options, allowing customers to enjoy premium coffee anytime, anywhere. Cold and hot coffee drinks are served with thoughtful touches like French Chantilly cream, sugar sticks, and reusable eco-friendly glass straws. Guests can also savor a variety of croissants with sweet and savory fillings and other baked goods, perfectly complementing their coffee moments. This expansion marks a significant milestone in Bacha Coffee's global growth strategy, showcasing its remarkable achievements in international markets. Since its reopening in Marrakech, the brand has expanded across Europe, the Middle East, and Asia, with 32 stores in 12 major cities worldwide. As part of its global expansion, Bacha Coffee's first European flagship store has opened on the iconic Champs-Élysées in Paris. This three-story landmark signifies a new chapter for the brand in Europe. Following openings in Dubai, Doha, Seoul, Singapore, and Taipei, the Hong Kong flagship store further solidifies the brand's global presence. Taha Bouqdib, President and CEO of Bacha Coffee, stated, "We hope the new coffee experience will immerse Hong Kong coffee lovers in our rich cultural heritage. Every store and concept worldwide reflects the core design philosophy of the Dar Bacha palace from 1910, with exquisite decor and elegant settings that transport customers back to an era when coffee was revered. The opening of the Harbour City store is a significant step in our global expansion strategy. We aim for this location to become a pilgrimage site for coffee enthusiasts, blending tradition and innovation to offer Hong Kong customers an unparalleled coffee experience." 📍 Harbour City GW G G315 & G315A ⏰ 10:00 – 22:00 Monday to Sunday