Be a star

✅Must experience: As a luxury project jointly created by China Resources and Sun Hung Kai, MixC Hangzhou is the second MixC in the country, a project directly managed by China Resources headquarters. Its origins are certainly noble. The performance of Hangzhou Wan is also impressive enough. Despite the strong competition from the local commercial Hangzhou Building, Yi I has achieved a result exceeding 10 billion. In recent years, Hangzhou Wan has continued to upgrade its brand lineup and combination. 🌟Highlights: Compared with the department store format of Hangzhou Building, Hangzhou Wan provides consumers with a more comfortable shopping experience and gives brands more choices. Many luxury brands have opened second stores in Hangzhou. HERMES has opened a pop-up store in the atrium. Hermès's pop-up store is very rare. LV has upgraded to a two-story store, the third in Hangzhou. GUCCI opened last year, and it also owns luxury brands such as Cartier, DIOR, and miumiu (exclusive in Zhejiang). Currently, the top luxury brands are still lacking, such as CHANEL (unlikely), HERMES (in the process of opening a pop-up store), and CELINE (coming soon). This year, Hangzhou Wan introduced the first direct-operated store of high-end jewelry brand BUCCELLATI in Hangzhou, and OTB's Margiela and JIL SANDER's second store in Hangzhou was also recently fenced off on the first floor, and MARNI, a subsidiary of the same group, has already moved in earlier. The adjustment and upgrade of the second floor this year also introduced Cabada Goose, Ami, Alexander Wang, TOTEME and other equally eye-catching brands, but the adjustment of the second floor is long and arduous. ZARA and MUJI are still entrenched on the second floor, and the positioning of brands on the second and third floors is also rather confusing, making the subsequent adjustment tasks even more arduous. The other two highlights of Hangwan are the high-end fragrances in B1 and the internet-famous restaurants in Phase II. B1 brings together the first national store of PRADA perfume and beauty boutique, the only store of CREED, MFK, DIPTYQUE, LOEWE fragrances, and Wenxian in Hangzhou. It also owns many high-end fragrance brands such as BYREDO, Penhaligon's, Artisan's Parfums, and Acqua di Parma. In Hangzhou, where the high-tech market is so inward-looking, it can be said that it has found its own way. In addition, the internet celebrity restaurants in the second phase have attracted countless fans and introduced internet celebrity restaurant brands such as Shake Shack, gaga, B&C, FASCINO, % Arabica coffee, and tea'stone. In addition, the support of Apple's direct stores has attracted a large number of young customers. Hangwan is constantly adjusting and upgrading, and the challenges it faces are also enormous. In the future, Hangzhou Wan will not only face competition from Hangzhou Tower, but also face the impact of Sun Hung Kai IFC. In addition, there are top department stores. The challenge faced by SKP and the well-known Hong Kong-owned Hang Lung Plaza. Hangzhou has become an arena for luxury goods. Let us wait and see who will stand out.