Matsuya: A Hidden Gem for Traditional Japanese Senbei

Located in Fukakusa Ichinotsubocho near the famous Fushimi Inari Shrine, Matsuya is a charming Japanese confectionery shop with a history that dates back to the 1930s. This small, unassuming store has been lovingly run by an elderly couple who have perfected the art of crafting senbei, traditional Japanese rice crackers, over the decades. Senbei, a beloved Japanese snack, comes in a variety of shapes, sizes, and flavors. At Matsuya, you’ll find an assortment of these crispy treats, ranging from classic savory varieties to some lightly sweetened options. What makes this shop particularly special is their handmade, egg-free, and oil-free senbei, a testament to their commitment to traditional and simple craftsmanship. A highlight of Matsuya’s offerings is their adorable fox-shaped senbei, a nod to the shrine’s iconic fox guardians. These crackers not only taste delicious but also make for a thoughtful and thematic snack to enjoy or take as a souvenir during your visit to Fushimi Inari. With its nostalgic atmosphere and dedication to quality, Matsuya is more than just a shop—it’s a slice of history and tradition. Stop by to experience authentic Japanese flavors, support a local family business, and pick up some unique snacks to complement your shrine visit. #newyearnewtrip