Once known as the "most difficult place to visit in the world", it officially opened tourist visas in 2019.

Mysterious land that 99% of people have never been to | I recommend staying at this place · 🏴｜Location Nestled in the ancient setting of the Ashar valley The all-villa-style wild luxury resort is tucked away at 10,000 square meters in the Ashar Valley Prehistoric rock art and futuristic villas intersect here Banyan Tree AlUla is a journey through time and space A mesmerizing sanctuary suspended in time and space It is also the first time Banyan Tree’s newest resort in the world has settled in Saudi Arabia 🏴｜Common area The common area includes two gourmet restaurants, a pool, and a luxury spa AIban all-you-can-eat restaurant offers Saudi local specialties and international cuisine Sample Thai food and refreshing drinks at Saffron’s signature Thai restaurant The swimming pool sits in a natural fault between the rocks Reminiscent of the river Vardis that appears at the foot of the cliffs when it rains Experience the immersive luxury spa unique to the Gobi Beach The facade is made of compacted sand, and the variation of horizontal colored sand lines matches the rock formations in the background The ancient rock walls all around make you feel like you were in a cave from thousands of years ago Relax around the towering sandstone mountains It was nearly dusk that day, soaking in the pool and looking out at the spectacular desert, presented with a pie of gold, was a shock at every moment.