Impressive all around.
The distance to and from the Forbidden City is walkable (but note that coming back takes longer because of the location of the exit), and this was a super bonus for me. The hotel is also located very close to the Wangfujing shopping area, it's literally round the corner. Food options are also numerous in the area, with many food courts serving up local street food. What's also impressive is the fact that the hotel is close neighbours to many other big brand name international chain hotels. Crystal Orange Wangfujing, as a local Chinese chain, is a very affordable alternative.
Reception staff is also very friendly. I was offered a cup of water the moment I walked through the door. The reception was busy and I had to wait to check in, so this cup of water shows that the staff is very attentive. On check-out, I also had help from the staff to book my cab ride to the airport. My Alipay stopped working for reasons unknown, and this act of kindness from the staff saved me a lot of anxiety.