What kind of image do you have of the Crown?
The origin of the Crown was Kiichiro Toyoda's desire to "make a passenger car for the masses and enrich life in Japan." This year marks the 70th year since its birth. It has continued for 16 generations as the longest-lived passenger car made in Japan.
In this special exhibition, we will introduce all 16 generations of the car, dividing the period from its launch in 1955 to the present into the founding period, maturity period, and transformation period.
It has not been an easy road so far. Why has it survived for 70 years? We hope you will learn about the history of the Crown's development, which has been repeated through "succession" and "innovation" in pursuit of the "Crown-like" style to suit "Japanese lifestyles" that change with the times.

Nagakute

Japan

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Special Exhibition "Crown 70th Anniversary Exhibition - Why has it survived for 70 years?"

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Very worth visiting the exhibition hall! It tells the story of the transformation from the first generation of Toyota&#39;s entrepreneurial plant to the next generations. The entire enterprise is the historical embodiment of the country, and there are products corresponding to each era. The explanation service is very full and the overall satisfaction is satisfactory.

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