The Arts as Theory and The Arts as Methodology | Lancaster University

Methods Workshop OverviewJoin us for our latest CCI Methods Workshop where Professor Goulding will provide expert insights into the growing intersection of the arts and consumer research, discussing the value of arts-based theories and methodologies in understanding consumer experiences... The Arts as Theory and The Arts as Methodology:Reflections on The Pros and Cons for Publishing Consumer ResearchRecent years have seen a trend towards interdisciplinary consumer research. One area that has proved fruitful, is the arts and theories drawn from a range of artistic and aesthetic expressions. These include, but are not limited to, the visual arts, film, literature, poetics, music, and dance. Each of these have their own unique theoretical foundations that have added novel insights into a range of consumer experiences. In addition, there has been a growing move toward using art as a means of collecting and analysing data. Such art-based methods are particularly appropriate in cases of consumer vulnerability or sensitivity. This discussion will reflect on the experience of drawing on arts-based theory to sensitise research findings. I will also discuss issues of publishing work grounded in an arts methodology. Introducing Professor Christina GouldingChristina Goulding is Professor of Marketing at Birmingham Business School, University of Birmingham. She currently leads one of two key departmental research groups, cultural and aesthetic consumption. The group is diverse in terms of research interests which include the production and consumption of heritage, the visual arts, film, literature, dance, poetry, and methodological approaches to aesthetic experiences. Her own interests include consuming the past, subcultures of consumption, transgression and boundary crossing, and the development and application of qualitative methodologies. She has published her work in a number of leading journals including Journal of Consumer Research, Annals of Tourism Research, European Journal of Operations Research, Psychology and Marketing, Journal of Business Research, European Journal of Marketing, Marketing Theory, and Consumption, Markets, and Culture. She has also authored a book on Grounded Theory published by Sage, and is co-author of Critical Marketing: Defining the Field. Christina is currently Associate Editor for Annals of Tourism Research and has served as Associate Editor for Journal of Consumer Research. She sits on the Advisory Board of Consumption, Markets, and Culture and is a member of the Editorial Board for Journal of Consumer Research, Journal of Business Research, and Marketing Theory. She is a life-time Fellow of The Academy of Marketing. Event DetailsDate: Tuesday, 20th May Time: 2:00pm-4:00pm Location: Lancaster University Mngt School LT19. This event is open to all, and we welcome attendees from across disciplines. The session will be useful for faculty, doctoral students, and MSc students undertaking empirical qualitative research for their summer dissertations. Refreshments will be available for attendees.

Information Source: Centre for Consumption Insights | eventbrite