Project Hashtag is a project curated by the National Museum of Modern and Contemporary Art to discover creators leading the visual arts in Korea and to support mutual collaboration not only in art but also in various fields. Launched in 2019 with the support of Hyundai Motor Company, Project Hashtag celebrates its fifth anniversary in 2024 and builds it into a new level of competition project that experiments with the scalability of contemporary visual art.
"Hashtag (#)", the name of the enterprise, is a special symbol that can be interpreted in many ways depending on the language, country, purpose, etc. It was first used by Chris Messina on Twitter (currently X) and is now widely used. Hashtag is a method of linking related topics in different posts by connecting # and keywords on SNS platforms, and in this way, links can be formed in countless cases. The guiding value of Project Hashtag is an attitude and practice that transcends traditional definitions and boundaries, just like a label, creating a structure that enables unpredictable connections and communication.
Project Hashtag 2024 is a project that supports collaboration between creators, curators, and researchers in various fields, rather than focusing on traditional pure visual art, and involves a differentiated platform through which expanded artistic possibilities are explored. We also hope to actively embrace free sharing between different fields and further conduct marginal experiments on tensions and conflicts that arise within them.
Project Hashtag 2024 opened for public submissions in March 2024. This year's applicants proposed not only convergence projects using the latest technologies such as generative AI, metaverse, and games, but also social experiments that address pressing contemporary issues. In particular, people's tendency to look at social issues such as new environments, interpersonal relationships, and changes in values ​​brought about by the introduction of AI technology into daily life from different perspectives, and to seek community solidarity through interaction with others was very evident.
In the Project Hashtag 2024 showcase, "Wish Office (Kim Raeo, Choi Joonseong, Seo Jinkyu, Seo John, Oh Saeol), Playing Art Method (Cho Hoyoun, Kim Youngju, Rhee Sei)", proposed different themes in their own way through the medium of "games", introducing the projects of Ho-yeon Jo, Young-ju Kim, and Se-ok Lee. "Wish Office" builds a "wish world", a virtual world where everyone's wishes can come true. We proposed a social experiment game that examines modern society through the language of games, in which individual efforts are easily frustrated. The "Playing Art Method" addresses the problems that arise when games are displayed as works in art galleries, creating meaningful discourse through exhibitions, workshops and other methods to form a loose learning community.

Seoul

South Korea

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Specialty exhibition halls

Exhibitions

MMCA (National Museum of Modern and Contemporary Art) Seoul

Museums

파이리’s여행일지

The Museum of Modern Art is an art museum with a lot of things to see and feel from the exterior that harmonizes the surrounding Korean atmosphere and architecture to the spacious exhibition room inside.

Banyan Tree Club & Spa Seoul

Near Myeong-dong|Hannam-dong/Itaewon, Seoul

Four Seasons Hotel Seoul

Near Gwanghwamun Square|Myeong-dong, Seoul

Namsan Mountain Park

Night view

T2-T2

You can see the light and buildings of the city at night. that&rsquo;s beautiful. if you come Korea, don&rsquo;t forget to visit namsan tower.👍

N Seoul Tower

Ready to use immediately

Available for today

請在黃線以外候車©

Nanshan Tower is more convenient for transportation. There are two dense buses to arrive. The QR code of the ticket must be used in advance after picking up the ticket in the underground hall. The scenery on the tower is very good. It overlooks Seoul and several Hanjiang Bridges. It is a very pleasant experience.

Josun Palace, a Luxury Collection Hotel, Seoul Gangnam

Instagrammable Hotels

Conrad Seoul

JW Marriott Hotel Seoul

Everland

Anytime cancellation

Family-friendly Attractions

Amusement parks

Angelax

Very satisfied, every time I go to Seoul, I go to Aibao Paradise. Although Fubao has returned home, there are other pandas and grandpas. In addition to Panda Paradise, there are many outdoor amusement projects, and the dining price is reasonable.

Wild Wild <After Party>

Available for tomorrow

New & Trending Attractions

Live Show

Performances

小傲娇0123

The performance was really wonderful!!! I bought the 20:00 show and can pick up the tickets at 19:30. They are all packed in an envelope in advance. Just tell the name of the lady at the front desk.
You are not allowed to take photos or videos during the whole process, but it is really wonderful. I can&#39;t express it in words, hahaha. I was lucky enough to interact with them. I was so happy. Be bold. As long as you extend your hand, they will basically give you a high five🖐🏻

Gyeongbokgung Palace

Historic buildings

Ricky+小林先生

What attractions in Seoul are worth visiting? It is estimated that it is Gyeongbokgung Palace, Gyeongbokgung Palace, Qingwatai, Korean Folk Museum and Modern Art Museum are connected together. You can go shopping together. The whole Gyeongbokgung Palace is still quite big, a little bit small. The feeling of the Temple of Heaven, tickets 3,000 won, If you wear traditional Korean clothes for free tickets, the whole trip is about 1 hour, and it is very good to take pictures everywhere~

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Project Hashtag 2024

MMCA (National Museum of Modern and Contemporary Art) Seoul

Banyan Tree Club & Spa Seoul

Four Seasons Hotel Seoul

Namsan Mountain Park

N Seoul Tower

Josun Palace, a Luxury Collection Hotel, Seoul Gangnam

Conrad Seoul

JW Marriott Hotel Seoul

Everland

Wild Wild <After Party>

Gyeongbokgung Palace

Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

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Are you interested in Project Hashtag 2024?

Recommended Products for Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

Project Hashtag 2024

MMCA (National Museum of Modern and Contemporary Art) Seoul

Banyan Tree Club & Spa Seoul

Four Seasons Hotel Seoul

Namsan Mountain Park

N Seoul Tower

Josun Palace, a Luxury Collection Hotel, Seoul Gangnam

Conrad Seoul

JW Marriott Hotel Seoul

Everland

Wild Wild <After Party>

Gyeongbokgung Palace

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