Masterclass: Impact of Sounds Design and Music on the Guest Experience Hospitality NT is excited to bring an industry development opportunity to local operators with a two-part masterclass with industry veteran Jacob Cohen. This follows our successful Food Styling Masterclass in 2024 and continued support from Tourism NT on industry development. Jacob Cohen, brings over a decade of experience as a hospitality professional, DJ, and radio host. Having curated soundscapes for venues, festivals, parties, and radio shows, Jacob’s expertise offers a fresh perspective on how sound influences ambiance in hospitality spaces. This will be a two part Masterclass, with a theory aspect then practical example. The target audience is: Bar managers or duty managers, venue owners, music curators, and hospitality professionals. Theory masterclass will cover: Building a Signature Sound Profile: How music choices influence brand perception and guest loyalty.Enhancing Guest Experience: Techniques for using sound to set moods, boost energy, and extend guest visits.Sound Design & Acoustic Tips: Practical insights on acoustics, sound setups, and playlist curation.Case Studies: Real-world examples of venues renowned for their sound-driven atmospheres.Key Takeaway: Attendees will leave with practical strategies to create a memorable, engaging auditory experience that enhances their venue's appeal.Time: 12:30pm – 2pm, Monday 17 March Venue: Hilton Darwin Practical Masterclass: This part of the masterclass puts theory into practice at a venue, where a curated music journey is undertaken. The objective is to offer attendees a live demonstration of sound’s influence on ambiance, leaving guests with an impactful, memorable experience that embodies the masterclass insights. This Masterclass is open to anyone working in the NT’s hospitality industry. Time: 5pm – 9pm, Monday 17 March Venue: Hanky Panky The event will be free to Members to attend

Information Source: Hospitality NT | eventbrite

Darwin

Australia

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