Join Leo Porto and Felipe Rocha for an engaging conversation about design that delves into their approach of creating work that evolves with our ever-changing world. This insightful discussion will take place at the SVA MFA Design Criticism, Second Floor in New York City on November 7, 2023. Leo Porto and Felipe Rocha, founders of the esteemed strategy and design agency PORTO ROCHA, will share their experiences and insights into producing impactful designs that spark meaningful change. Their work, which ranges from large-scale projects with global reach to socially and culturally motivated initiatives, has earned them numerous accolades, including the prestigious 2023 Studio of the Year award from the Latin American Design Awards. With over 15 years of experience in the field, Felipe Rocha brings a wealth of expertise in branding, experiential design, digital design, and advertising. He has worked with renowned brands such as Netflix, Apple, and Nike, as well as prestigious cultural institutions like the Sundance Film Festival and PAC NYC. Leo Porto, a highly respected designer and creative director, has an impressive background that includes working at renowned studios such as Pentagram, Mother, and Chermayeff & Geismar & Haviv. He has received accolades from leading design awards and publications and has collaborated with major brands such as Target, Nike, and Twitch. Don't miss this opportunity to gain valuable insights from these industry leaders. Admission is free, so mark your calendars and be prepared to be inspired by the innovative world of design.

New York

United States

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As I ascended the Empire State Building observation deck, the lights of Manhattan gradually illuminated the twilight, like a galaxy inverted on the earth. The cold wind jingled the love locks on the railings, and the streaks of light from the yellow taxis below reminded me of the time-traveling encounter in &quot;Sleepless in Seattle.&quot; On the 86th floor, in a corner, I spotted an elderly couple, their wrinkled wool scarves billowing like gentle sails in the night breeze, quietly embracing through binoculars. As neon signs flashed in the distance, I suddenly understood why this city forever attracts dreamers&mdash;not because of its height, but because behind every window lies an untamed yearning.

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The Metropolitan Museum of Art

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Getting lost at the Metropolitan Museum of Art is a kind of bliss&mdash;turning past Roman columns, you suddenly stumble upon the Temple of Dendur, the Nile&#39;s mist seemingly still condensed on the sandstone. Lingering for a long time before &quot;Riverside Scene&quot; in the Chinese gallery, one can almost hear the pine trees whispering in Fan Kuan&#39;s ink-wash landscape. Most wondrously, in the European armor gallery, a knight&#39;s visor still bears the marks of 1547, while a Giacometti sculpture in the adjacent modern gallery speaks to it with a similarly rugged posture. Sitting in the tiered lobby at closing time, listening to an impromptu piano performance, twilight streaming through the glass dome onto Rodin&#39;s &quot;The Gates of Hell,&quot; you suddenly feel that the entire museum is like an ark carrying human civilization, with each exhibit an anchor point for its journey.

The Museum of Modern Art

Upon first seeing the original &quot;Starry Night&quot; on the fifth floor of MoMA, Van Gogh&#39;s swirling eddies were more turbulent than I had imagined; I could almost hear the paint roaring across the canvas. Passing through the installation art area, I was engulfed by Yayoi Kusama&#39;s Infinity Mirror Room&mdash;millions of my own reflections floated and sank in points of light, instantly disorienting me. In the contemporary art gallery, Duchamp&#39;s urinal remained playfully placed, next to which lay apple cores left by visitors. Most movingly, in the rest area, I saw an elderly man with white hair copying Mondrian; his trembling brushstrokes held the lingering warmth of the 20th century.

Central Park

Jogging along the long paths of Central Park, every step feels like stepping to the city&#39;s rhythm. A boy plays guitar by the Bethesda Fountain, the melody of &quot;Imagine&quot; flowing from the strings, blending wonderfully with the clatter of horse-drawn carriages. In front of the star-shaped mosaic at Strawberry Fields, someone always leaves behind a dew-kissed rose, the air filled with the scent of onion hot dogs and fresh grass. My favorite spot is the skating rink near Bow Bridge, watching beginners tumble and fall like snowballs, while the skyline silhouettes silently behind the treetops&mdash;in this steel jungle, there lies a heart-warming oasis.

Time:	Nov 7, 2023 (UTC-5) ENDED
Location:	SVA MFA Design Criticism, Second Floor

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Leo Porto & Felipe Rocha (a design conversation) | SVA MFA Design Criticism, Second Floor

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