AI Visibility & Content Strategy for Private Dentists in the UK
As AI-driven platforms like ChatGPT, Google Search, and voice assistants become the new gatekeepers of consumer discovery, private dental practices must adapt quickly. This half-day workshop will show you exactly how to optimise your online presence so that you show up more often — and more convincingly — in AI-powered search results.
You’ll leave this session with a powerful framework for digital visibility, content creation, and thought leadership tailored to the UK dental landscape. It’s about making your practice not just searchable, but unmissable.
This workshop is perfect for dentists, principals, practice managers and marketing leads who want a simple, structured plan for turning AI and SEO into actual patient bookings.
Agenda
09:00 – Welcome & Introductions
Setting the stage: why AI-first visibility is now the single biggest growth lever for private practices.
Session One (09:00 – 10:30):
“How AI Sees You – And What You Can Do About It”
Understanding how AI tools (ChatGPT, Google SGE, Alexa) source and rank dental content
Why traditional SEO is no longer enough — the shift to conversational search
How to optimise your website structure, schema markup, and Google Business Profile
The importance of FAQ-rich pages and treatment-specific landing pages
Why your social and video content is now discoverable by AI (and how to make it work harder)
Action plan: audit your current digital footprint and identify content gaps
10:30 – Coffee Break & Networking
Session Two (11:00 – 12:30):
“Content that Converts: AI-Friendly Messaging, Blogs, and Video Strategy”
Creating high-impact blog posts using long-tail, patient-driven questions
Structuring content for readability, searchability, and trust-building
The 2024 dental content stack: blog posts, video scripts, short-form Reels, and FAQs
How to turn clinical experience into media mentions and guest features
Leveraging patient reviews and testimonials for maximum algorithmic trust
12-month content calendar ideas tailored for UK private clinicians
Action plan: build your next 3 blog titles, video scripts and FAQ entries
13:00 – Wrap Up, Resources & Q&A
Attendees will receive a post-workshop toolkit including:• AI content checklist• Sample FAQ template• SEO-optimised blog post outline• Links to recommended tools and directories
Key Takeaways
You’ll understand how AI models really work — and how to make them work for you
You’ll walk away with content ideas and structure you can use immediately
You’ll have a roadmap to improve your online authority, visibility, and patient acquisition over the next 90 days
Afternoon Workshop Overview
Unreasonable Hospitality in Private Dentistry: Turning Patient Care into Memorable Experience
Dental principals, practice managers, treatment coordinators, clinicians and front-of-house teams
This immersive, practical workshop explores how the principles of 
Unreasonable Hospitality
 can be translated into the world of private dentistry. We’ll examine how truly exceptional, people-focused care — delivered with intention, empathy, and attention to detail — not only delights patients but transforms team culture and boosts business performance.
Participants will leave with a clearer understanding of how to lead with hospitality, build trust at every touchpoint, and embed ‘surprise and delight’ into the patient journey — all within the realities of a busy UK private practice.
13:30 – Introduction
Setting the tone: What is 
unreasonable hospitality
 — and why does it belong in a dental clinic?
Session One: 13:45 – 15:00
From Service to Story: Building a Hospitality-First Patient Experience
The difference between being efficient… and being unforgettable
Translating restaurant-style thinking into real-world dental workflows
Hospitality as a 
practice philosophy
, not a job description
Anticipation, personalisation and emotional awareness at every step
Case studies: examples of wow moments in dentistry (and what made them work)
Workshop activity: Map your current patient journey and highlight missed opportunities to delight
15:00 – 15:30 – Afternoon Break
Session Two: 15:30 – 17:00
Making it Personal: Embedding Hospitality into Team Culture & Daily Habits
How to create a culture of care — for both patients 
and
 team members
Empowering your team to go beyond protocol and act with intention
The link between team morale, patient loyalty and commercial growth
Practical strategies: welcome rituals, farewell moments, memory-keeping, and feedback loops
The 3-second rule: noticing what others miss and acting on it
Workshop activity: Design 3 new hospitality habits to bring into your practice next week
Q&A and group reflection
Sharing one idea you’ll act on in the next 7 days
Optional resources: book summary, hospitality checklist, and weekly habit tracker
What You'll Walk Away With:
A new lens on patient care and what it 
really
 means to ‘go above and beyond’
Practical ideas for embedding hospitality in every role — from reception to surgery
A renewed sense of team purpose, focused on meaning, connection, and impact
Information Source: Phillippa Goodwin | eventbrite

Leeds

United Kingdom

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