Join IMC Live 2023 in Evanston, IL, for an insightful evening centered around the critical role of culture, inclusion, and impact in marketing and stakeholder engagement. This event, titled "Culture, Inclusion, and Impact in Marketing," recognizes that understanding and embracing diverse cultures is not only necessary but also a strategic imperative for marketing success in today's global marketplace. 

Attendees will have the opportunity to hear from industry executives Mary Dillon, President and CEO of Footlocker, Inc., and Marc Wilson, PhD, EVP and Executive Director of Strategic Inclusion at FCB. Mary Dillon, a leader with a proven track record of driving significant results, will share her experiences and insights gained from her roles at companies such as McDonald’s and PepsiCo. She will also discuss Foot Locker's "Lace Up" plan, which aims to drive the organization's growth and create long-term value through expanding sneaker culture and enhancing customer relationships.

Additionally, Marc Wilson, an expert in diversity, equity, and inclusion initiatives, will discuss the importance of uncovering consumer motivations and connecting brands with diverse audiences. With his extensive experience in leading strategic planning for top blue-chip brands, Marc will provide valuable insights into multicultural marketing strategies.

This event will take place on November 16, 2023, at the McCormick Foundation Center-Forum. Admission is free, so don't miss this opportunity to gain valuable knowledge and network with industry professionals.

Cook County

United States

Evanston

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Northwestern University is a city university in Chicago and a place where many international students study. This school is also an open environment that can be entered from different entrances. The teaching buildings inside are widely distributed and you can take a walk and visit them.

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Time:	Nov 16, 2023 (UTC-6) ENDED
Location:	McCormick Foundation Center-Forum

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