Experience the world of modernist commercial design in Japan at the upcoming Hybrid Salon 47: The Complete Commercial Artist event. This captivating salon series will delve into the exploration of this artistic movement during the years of 1928-1930. Japanese designers of that time pushed boundaries by incorporating modernist and avant-garde influences from abroad into their work. By reimagining local graphic and calligraphic styles and utilizing cutting-edge tools and techniques, they brought a fresh vibrancy to all aspects of consumer life.

The event will feature a conversation with Gennifer Weisenfeld, distinguished art historian and author of the new book, The Complete Commercial Artist: Making Modern Design in Japan, 1928-1930. Weisenfeld will discuss this remarkable compendium of design history, The Complete Commercial, a 24-volume publication showcasing thousands of inventive and playful designs from Japan's leading designers. With a focus on the global exchange of ideas and practices that influenced these designers, Weisenfeld will share art from the original volumes, exploring the evolution of lettering, illustration, design, and display.

The Hybrid Salon Series, hosted by Letterform Archive, provides an opportunity for members to delve deeper into specific collections or themes within the Archive. As a member, you will have exclusive access to the video recording of this fascinating salon. Don't miss this chance to gain insights into the transformative period of modern design in Japan.

About Gennifer Weisenfeld:
Gennifer Weisenfeld is a renowned art historian and the Walter H. Annenberg Distinguished Professor of Art and Art History at Duke University. With a focus on modern and contemporary Japanese art history, design, and visual culture, Weisenfeld has published extensively on Japanese design history. Her upcoming book, The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan, promises to shed light on the rich history of Japanese commercial art and design.

Event Details:
- Event Name: Hybrid Salon 47: The Complete Commercial Artist
- City: San Francisco
- Venue: Letterform Archive
- Address: 2325 3rd Street Floor 4R, San Francisco, CA 94107
- Event Time: 2024-03-07
- Ticket Price: $0 - $20

Immerse yourself in the world of Japanese modern design by attending Hybrid Salon 47: The Complete Commercial Artist in San Francisco.

San Francisco

United States

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Hybrid Salon 47: The Complete Commercial Artist | Letterform Archive

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Are you interested in Hybrid Salon 47: The Complete Commercial Artist?

Recommended Products for Hybrid Salon 47: The Complete Commercial Artist | Letterform Archive

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