Exploring AI in Marketing Tools for the Construction Industry
In this session we will delve into the transformative power of AI in construction marketing, unveiling cutting-edge strategies for leveraging AI to elevate your firm’s marketing efforts.
Attendees will discover how AI can enhance customer targeting, content creation, and market analysis, leading to more efficient and effective campaigns.
They will also learn practical tips for integrating AI tools into existing marketing frameworks and staying ahead in a rapidly evolving digital landscape.
Who should attend?
This course is aimed at marketing professionals, business development managers, and digital strategists within the construction industry who are responsible for enhancing their firm's marketing efforts.
It is also ideal for construction business owners and team members involved in client acquisition, project promotion, and content creation, looking to leverage AI tools to improve efficiency and effectiveness in their marketing campaigns.
Whether you are new to AI or seeking to refine your marketing strategies with cutting-edge tools, this session will provide valuable insights tailored specifically to the construction sector's unique needs.
Topics Covered
· Understanding AI Large Language Models (LMMs) and Their Value Proposition
· How AI Functions and Its Potential for Your Construction Firm
· How to Prompt Your AI Model Effectively
· Strategically Creating a Prompting Bible for Construction Tasks
· Planning AI Engagement to Reduce Wasted Time
· Brainstorming Content with AI
· Refining AI Output and Incorporating Industry Expertise
· Using AI to Establish Thought Leadership in Construction Marketing
· Leveraging AI for Marketing Strategy and Planning
· Harnessing AI for Effective Content Marketing
· AI as a Tool, Not a Replacement for Your Marketing Team
· Crafting Effective Prompts for Optimal AI Results
· Best Practices for Using AI in Construction Marketing
· Developing a Comprehensive AI Policy for Your Business
· Key Considerations for Using AI-Generated Content in Marketing
· The Importance of Human Analysis in AI-Generated Content
· Editing, Sense-Checking, and Managing AI Output
· Live Demonstration of AI Tools in Action
· Overview of Legalities and Ethical Considerations in AI Use
Date: 
Wednesday, 14 May 2025
Time:
 9:15am – 1pm
Venue: 
CITB NI, 17 Dundrod Road, Crumlin, Co Antrim BT29 4SR
Programme:
9:15-9:30am: Registration, Tea & Coffee
9:30-9:45am: Presentation on CITB NI Products and Services
9:45am-1pm: Exploring AI in Marketing Tools for the Construction Industry
Trainer Overview:
Tina Calder - 
is the founder and chief vision officer of Excalibur Press with an extensive career spanning the PR, communications, media and marketing sectors, Tina has built a reputation as an effective trainer and facilitator, specialising in the use of AI and large language models in business operations and marketing.
Tina has worked with a range of clients across various sectors, including construction, manufacturing, and legal services, providing targeted training sessions that address the unique challenges of each industry. Her training covers a broad spectrum of topics, from using AI tools like ChatGPT to enhance business operations to effectively communicating your brand message on social media and other digital platforms.
Cost:
FREE to CITB NI registered employers – please have your registration number to hand when booking
£25 for non-CITB NI registered attendees
(See CITB NI’s General Privacy Notice on your rights, your information and how we use it 
here
)
Information Source: CITB NI | eventbrite

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