Following the conversation, we invite you to join us for a meet-and-greet with the author, book signing and light refreshments.
Co-Presented by:
 
Business Design Initiative
Topic:
Redesigning Value: A Practical Manifesto for Designers and Organizations  
(July 2025, UTP Publishing)
Speakers:
David Dunne
, Senior Lecturer Emeritus, Marketing, Rotman School of Management
Christopher Ferguson
, Founder, Bridgeable; Director, iSchool Institute; Adjunct Professor of Design, University of Toronto
Paolo Korre
, Director, Design and Innovation, Medavie Blue Cross
Book Synopsis:
Businesses and designers both want to create value. What could go wrong?
Time and again, ambitious design projects within organizations fail to deliver the sort of impact designers believe is possible, and managers say they want. At the root of such failures are basic disconnects between how managers and designers view the world.
Managers often look to design to increase financial value, while designers typically see their profession as creating value for users and society. Countless opportunities to address pressing ethical, social, and environmental concerns die in the gap between the two, as managers and designers misconstrue each other’s intent and misunderstand each other’s needs. How can both do better?
The answer lies in 
Redesigning Value
. Drawing from real-world examples and insights from over one hundred designers, design experts, leaders of design labs, and design “skeptics” at leading organizations, including Google, CNN, Citi Bank, Fidelity Insurance, the Mayo Clinic, and Shopify, the book provides a road map from leaders who have been there and a practical manifesto to inspire the sort of action our world so sorely needs.
About the speakers:
David Dunne
 is a Senior Lecturer Emeritus of Marketing and Co-Director of Rotman Teaching Effectiveness Centre. David is an award-winning educator, holding the President’s Teaching Award at the University of Toronto and the 3M National Teaching Fellowship. He has taught and directed several executive programs on marketing, innovation and strategy worldwide. David consults in strategy and marketing to leading companies. He is regularly quoted in the media on marketing strategy, advertising and related issues. His research interests include management education, creativity and problem solving and health education in developing countries.
Chris Ferguson 
is an internationally recognized expert in service design and design strategy. As the founder of Bridgeable, North America’s largest and most awarded service design firm, Chris leads a highly skilled multi-disciplinary team delivering projects to corporate, NGO and government clients. He works with organizations to connect deep human insight with integrated, value-generating customer experiences. Chris has worked across multiple sectors which include healthcare, pharmaceuticals, financial services, telecommunications, consumer goods and government on service and organizational design projects.
Paolo Korre
 is Director of Design and Innovation at Medavie, where he has spent over 15 years leading teams to rethink services and experiences in the health and insurance sectors. A seasoned strategist and design leader, he has worked with organizations such as SE Health, Sunlife Life, Mount Sinai Hospital, and the U.S. Veterans Health Administration to drive system-level transformation. Paolo lectured and taught design in university programs and health institutions across Canada and the U.S. His work bridges strategy, creativity, and systems thinking to tackle complex challenges in care delivery and organizational change. He holds both an MBA and a Master of Design from the Institute of Design at the Illinois Institute of Technology in Chicago.
Event Logistics:
This event is available to attend in-person or virtually via livestream.
Rotman Events is committed to accessibility for all people. If you have any access needs or if there are any ways we can support your full participation in this session, please email Mandi Gosling [events@rotman.utoronto.ca] no later than 2 weeks in advance of the event and we will be glad to work with you to make the appropriate arrangements.
General Admission: In-Person + Book Ticket Details
The event will be hosted in Desautels Hall at the Rotman School of Management (
105 Saint George Street, Toronto, ON M5S 3E6
). Your registration fee includes a copy of the book, meet-and-greet with book signing by the author, as well as
 
access to a video replay of the session for 30 days.
General Admission: Livestream + Book Ticket Details
Rotman Events will email registrants a link to the livestream. Your registration fee includes access to the livestream, video replay for 30 days, a copy of the book and shipping fees. The book will be shipped to registrants after the event. Please allow 3 - 4 weeks for delivery.
30-day Catch-up Viewing
Unable to attend the event due to scheduling conflicts? Not to worry. All registrants (in-person or livestream) can access the full recording on-demand for one month after the live event.
Cancellation & Refund Policy
Refunds will only be issued for cancellations received in writing NO LATER than 24 hours prior to the event. Please email events@rotman.utoronto.ca for processing.
In-person registrants who do not pick up their book at the event will have 5 business days to request postal delivery by emailing us at events@rotman.utoronto.ca. All unclaimed books will be returned to the publisher after that time.
Questions: events@rotman.utoronto.ca, Megan Murphy
Information Source: Rotman Events | eventbrite

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