The Guggenheim Museum Bilbao presents the first comprehensive survey in Spain of American artist Barbara Kruger, whose bold, thought-provoking work has captivated audiences for over five decades. This expansive exhibition explores how Kruger harnesses the power of words and images to question the structures that shape our daily lives—identity, desire, truth, and control. From the very beginning of her career, Kruger has challenged how language functions in the media, in politics, and in our own inner dialogues. Using concise, declarative phrases set in stark black and white text punctuated by either red or green, she draws from the visual language of advertising—but instead of selling products, her works demand critical thinking. Phrases like “Your body is a battleground” or “I shop therefore I am” have become cultural touchstones, raising urgent questions about gender, consumption, and power.

Biscay

Spain

Bilbao

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Barbara Kruger: Another day. Another night. | Guggenheim: Tickets, Dates & Itineraries | Trip.com

Barbara Kruger: Another day. Another night. | Guggenheim

Barbara Kruger: Another day. Another night.

Barbara Kruger: Another day. Another night. | Trip.com

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Guggenheim

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Museums

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The Guggenheim Museum in Bilbao is an iconic masterpiece of modern architecture, designed by Frank Gehry. Its futuristic titanium-clad structure perfectly complements the avant-garde art collections inside. The museum features works by renowned contemporary artists and immersive installations. Outside, famous sculptures like Jeff Koons&#39; Puppy add to its charm. A must-visit for art and architecture lovers.

The Artist Grand Hotel of Art

Melia Bilbao

Estadio de San Mamés

Immediate access

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Catedral de Santiago

Resorts

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Santiago cathedral, the most favorite colored glass on the top of the building. Various beautiful colors are combined to outline different charms. This colorful glass glow fascinates me as if God is through this colorful light to make you look at the eye. The afternoon sun refracts through the glass into the interior, giving you a glimpse of Tangao, outside the material world seen by the naked eye, there is pure light, not color light, light is projected in the three-dimensional world of the path. Sitting on the bench of the church, closing your eyes, listening to the sound of the silence of the sky, the inner peace. In the world, occasionally, feel a space beyond the material world. This transcendence is precious.

Radisson Collection Hotel, Gran Via Bilbao

Azkuna Zentroa

Historic buildings

White Bridge (Zubi Zuri)

Cable ferry bridge, through a huge bridge box, transport vehicles and pedestrians across the river. You can also take the elevator to the top of the bridge, walk on it, and view the city of Bilbao. One-way fare 4.5&euro;.

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Barbara Kruger: Another day. Another night. | Guggenheim

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Recommended Products for Barbara Kruger: Another day. Another night. | Guggenheim

Barbara Kruger: Another day. Another night.

Guggenheim

The Artist Grand Hotel of Art

Melia Bilbao

Estadio de San Mamés

Catedral de Santiago

Radisson Collection Hotel, Gran Via Bilbao

Azkuna Zentroa

White Bridge (Zubi Zuri)

Barbara Kruger: Another day. Another night. | Guggenheim

Details

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Are you interested in Barbara Kruger: Another day. Another night.?

Recommended Products for Barbara Kruger: Another day. Another night. | Guggenheim

Barbara Kruger: Another day. Another night.

Guggenheim

The Artist Grand Hotel of Art

Melia Bilbao

Estadio de San Mamés

Catedral de Santiago

Radisson Collection Hotel, Gran Via Bilbao

Azkuna Zentroa

White Bridge (Zubi Zuri)

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