Dogo Onsen Festival | Matsuyama
Celebration
Every March, Dogo Onsen dresses up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for the local community to come together. The Dogo Onsen Festival takes place over three days from March 19 at the Dogo Onsen Honkan and near Dogo Station. Events include parades in historical costumes, geisha games and onokoe portable shrines carried by Dogo women. There is also a midday market for local produce.