IMC LIVE-Culture, Inclusion, and Impact in Marketing | McCormick Foundation Center-Forum
Arts
Join IMC Live 2023 in Evanston, IL, for an insightful evening centered around the critical role of culture, inclusion, and impact in marketing and stakeholder engagement. This event, titled "Culture, Inclusion, and Impact in Marketing," recognizes that understanding and embracing diverse cultures is not only necessary but also a strategic imperative for marketing success in today's global marketplace.
Attendees will have the opportunity to hear from industry executives Mary Dillon, President and CEO of Footlocker, Inc., and Marc Wilson, PhD, EVP and Executive Director of Strategic Inclusion at FCB. Mary Dillon, a leader with a proven track record of driving significant results, will share her experiences and insights gained from her roles at companies such as McDonald’s and PepsiCo. She will also discuss Foot Locker's "Lace Up" plan, which aims to drive the organization's growth and create long-term value through expanding sneaker culture and enhancing customer relationships.
Additionally, Marc Wilson, an expert in diversity, equity, and inclusion initiatives, will discuss the importance of uncovering consumer motivations and connecting brands with diverse audiences. With his extensive experience in leading strategic planning for top blue-chip brands, Marc will provide valuable insights into multicultural marketing strategies.
This event will take place on November 16, 2023, at the McCormick Foundation Center-Forum. Admission is free, so don't miss this opportunity to gain valuable knowledge and network with industry professionals.