Featured Events in Sao Paulo in March, 2025 (July Updated)

In a timeline format, the exhibition brings together 74 works from MASP’s collection and rarely exhibited documentation from the museum’s Research Center, including photographs, documents, posters, books, catalogs, newspapers, and magazines. This selection presents the institution’s history in a didactic and panoramic manner, addressing topics such as the creation of the museum, the formation of its collection, its first headquarters on 7 de Abril, the move to Avenida Paulista, as well as exhibitions and events that made history in recent decades. The exhibition is curated by Adriano Pedrosa, artistic director, MASP; Regina Teixeira de Barros, coordinating and collection curator, MASP; Guilherme Giufrida, assistant curator, MASP; and Laura Cosendey, assistant curator, MASP.

Curated by Adriano Pedrosa, artistic director, MASP, and Fernando Oliva, curator, MASP, the selection covers practically the entire career of the French artist. Among the paintings is the famous work Pink and blue – The Cahen d’Anvers girls (1881), which portrays Elisabeth and Alice, daughters of banker Louis Cahen d’Anvers (1837–1922), a family belonging to the 19th-century Jewish community. Alice lived until the age of 89 and died in Nice in 1965. Elisabeth, on the other hand, had a tragic fate. During the exhibition of MASP works held at the Fondation Pierre Gianadda in Switzerland in 1987, her nephew Jean de Monbrison wrote to the museum reporting that Elisabeth had been sent to Auschwitz during World War II and died on the way to the concentration camp at the age of 69.

The curatorship of Amanda Carneiro, curator, MASP, and Leandro Muniz, assistant curator, MASP, selected pieces made of wood, mainly those related to the body or its representation. The collection includes statuettes of Exu and Xangô, everyday objects, dolls, drums, furniture and masks used in festivities, initiation rituals, celebrations or funerals. Although other presentations of this collection have already been held, this is the first exhibition that seeks to establish a critical and purposeful reading of the museum's African art collection.

The projections are displayed on screens with different supports. Some are fixed to the wall, while others are supported by concrete cubes, a reference to the crystal easels designed by the architect for MASP. The structure symbolizes the idea of ​​an open and transparent museum, which allows the public to have a closer encounter with the works of art. The original soundtrack, composed by Maria de Alvear, reinforces the immersive and sensorial nature of the installation.

Curated by Adriano Pedrosa, artistic director, MASP, Regina Teixeira de Barros, coordinating curator, MASP, and Matheus de Andrade, curatorial assistant, MASP, the exhibition proposes a look at both traditional geometry, primarily guided by mathematical principles, and more experimental approaches. These concepts unfold in works by national and international artists who explore various media and techniques, such as paintings, sculptures, photographs and fabrics. The dialogue between the different trends reflects the incorporation of geometric art into the museum's collection.

Design Weekend Sao Paulo aims to promote design culture and its connections with architecture, art, decoration, urbanism Design Weekend Sao Paulo aims to promote design culture and its connections with architecture, art, decoration, urbanism, social inclusion, business, and technological innovation. Information Source: Summit Promo Media | expotobi

On February 28, Rio de Janeiro's Mayor Eduardo Paes will hand over a symbolic golden key to the "King of Carnival" at the Rio City Hall, marking the official start of the 2025 Rio Carnival. The key handover is a traditional ceremony that symbolizes the city's takeover by the "King of Carnival" during the festival, whose mission is to lead citizens and tourists in singing, dancing, and celebrating together with the "Queen" and two "Princesses." Samba schools from across the city participate in thrilling parades at the Sambadrome. With participation numbers ranging from 2,500 to 5,000, the schools showcase their unique themes through meticulously designed costumes, dances, and floats. The best samba school, float, and "Samba Queen" of the year are awarded. According to the official carnival schedule released by the Rio City Tourism Bureau, on February 28 and March 1, eight top-tier samba school teams will perform float parades at the Sambadrome. Unlike previous years, the schedule for the top-tier samba school performances, representing the highest level of the Rio Carnival, has been extended from two days to three, taking place on March 2, 3, and 4, with four top-tier samba schools performing each day. On March 8, the top six samba schools will perform a champions' parade at the Sambadrome, marking the end of this year's carnival. The Rio Carnival is Brazil's largest and most internationally renowned carnival. The Sambadrome parades run from 8:00 PM to 1:00 AM (except March 5-7), and you can dance the night away at the legendary Rio Carnival balls. The parties never stop, with over 300 different parties every night in Rio, showcasing the most exquisite samba groups, their spectacular floats, and many revelers in extravagant costumes.

The Haus Decor Show 2025, set to take place from March 11 to March 14, 2025, at the prestigious Sao Paulo Expo in São Paulo, Brazil, promises to be an unparalleled event in the world of interior design and home decor. This premier exhibition will gather industry leaders, innovative designers, and top-tier brands, showcasing the latest trends and cutting-edge products in home furnishings, decor, and accessories. Attendees can expect an immersive experience with a variety of exhibits, workshops, and panel discussions led by renowned experts. The Haus Decor Show 2025 is an essential destination for professionals seeking inspiration, networking opportunities, and insights into the future of home design. With its strategic location in the vibrant city of São Paulo, this event is poised to set new benchmarks in the decor industry, making it a must-visit for anyone serious about staying ahead in the competitive world of home decor.

FESPA Brasil 2025, set to take place from March 17 to March 20 at the renowned Expo Center Norte in São Paulo, promises to be a pivotal event for the print and signage industry. This premier exhibition will gather industry leaders, innovators, and professionals from across the globe, showcasing cutting-edge technology and the latest trends in digital printing, screen printing, textile printing, and signage solutions. Attendees will have the opportunity to explore a vast array of products and services, engage in insightful seminars, and participate in networking sessions designed to foster collaboration and growth. With São Paulo's vibrant culture and dynamic business environment as the backdrop, FESPA Brasil 2025 is poised to be an unmissable event for those seeking to stay ahead in the ever-evolving world of print and signage.

Lollapalooza Brasil, a premier music festival, is set to electrify Sao Paulo at the iconic Autódromo de Interlagos on March 30, 2025. This highly anticipated event promises an unforgettable experience, featuring a diverse lineup of international and local artists spanning various genres. Attendees can expect a vibrant atmosphere, with multiple stages showcasing live performances, art installations, and gourmet food vendors offering a taste of Brazil's culinary delights. The festival's commitment to sustainability and community engagement further enhances its appeal, making Lollapalooza Brasil not just a music festival, but a cultural phenomenon. With ticket prices catering to a wide range of budgets, this event is poised to attract music enthusiasts from all corners of the globe, eager to immerse themselves in the dynamic energy of Sao Paulo's music scene.

Amateur football in São Paulo takes center stage at the Football Museum with the exhibition Voices of the Várzea. Plural, democratic and timeless, the sporting practice that began on the banks of the rivers that run through the city of São Paulo is presented through images, texts, maps, audiovisual installations and objects.

The Queer Serigrafistas collective first came together in 2007 in Buenos Aires. Its name combines the technique of screen printing with the term queer, which in English designates gender identities and sexual orientations that break with traditional norms associated with masculine, feminine and heterosexuality. Since then, the group has redefined the term, using the Latin adaptation cuir and the variation cuis, a reference to the small rodent found in the Argentine pampas, which has become a symbol for the artists. With a practice that emerges from public spaces, the Queer Serigrafistas form a transversal network of artists and activists who use screen printing as a central tool to create urgent and sensitive messages on political issues, ranging from social struggles to gender issues. Their work also includes performances, collaborative games, workshops held at demonstrations and agroecology practices. Each work is the result of a process of collective creation, thus challenging traditional notions of individual authorship.

EXPO REVESTIR 2025, the premier event in the architecture and construction industry, is set to take place from March 10 to March 14 at the São Paulo Expo in the vibrant city of São Paulo, Brazil. Renowned as the "Fashion Week of Architecture and Construction," this event promises to be a hub of innovation, showcasing cutting-edge materials, trends, and technologies. Attendees can expect a comprehensive display of the latest in ceramic tiles, sanitary ware, kitchen and bathroom fixtures, and more. With industry leaders, architects, designers, and manufacturers converging under one roof, EXPO REVESTIR 2025 offers unparalleled networking opportunities and insights into the future of building and design. The event's strategic location in São Paulo, a city known for its dynamic culture and economic significance, further enhances its appeal. Marking its calendar as a must-attend event, EXPO REVESTIR 2025 is poised to set new benchmarks in the industry, making it an unmissable occasion for professionals seeking to stay ahead of the curve.

Design Weekend Sao Paulo 2025, set to take place from March 10 to March 16 in São Paulo, State of São Paulo, Brazil, promises to be an unparalleled celebration of creativity and innovation. This prestigious event will transform the vibrant city into a dynamic hub of design, attracting professionals, enthusiasts, and thought leaders from around the globe. With a diverse array of exhibitions, workshops, and panel discussions, attendees will have the opportunity to explore cutting-edge trends and groundbreaking ideas in the world of design. The venue, located in the heart of São Paulo, will provide an inspiring backdrop for networking and collaboration, fostering a community of forward-thinking individuals dedicated to pushing the boundaries of design. Design Weekend Sao Paulo 2025 is poised to be an essential destination for anyone passionate about the future of design, offering a unique platform to engage with the latest advancements and connect with industry pioneers.

DW - Design Week in Sao Paulo 2025 is set to be a landmark event in the world of design, taking place from March 10 to March 16 in the vibrant city of São Paulo, State of São Paulo, Brazil. This prestigious event will showcase cutting-edge innovations and creative excellence across various design disciplines, including architecture, interior design, fashion, and graphic design. Attendees will have the opportunity to explore a myriad of exhibitions, attend insightful workshops, and engage with industry leaders through thought-provoking panel discussions. With São Paulo's rich cultural backdrop and bustling urban energy, DW - Design Week in Sao Paulo 2025 promises to be an unmissable convergence of talent and inspiration, fostering collaboration and pushing the boundaries of contemporary design.

Works from different periods in the history of recent Brazilian art are brought together in six sections of the exhibition: “Nature: the end of representation”, “Urban environment: the habitat of modernity”, “Bodies: the politics of relationships”, “Forms of building and breaking”, “Fragments, gestures and abstractions”, and “Media: updated traditions”. These thematic sections bring together works from different times and contexts to demonstrate that the recurrence of issues of modernity in contemporary times is a fact of the time lived and often in overlapping periods. Within the sections, works produced by active artists dialogue with works linked to the modernist avant-garde. Whether through visual qualities or technical and conceptual procedures, these works extend to the present day issues initially revealed by industrial modernity, which continue to be unfolded by development efforts and technological advances. The perception of continuity in these ways of thinking and revealing reality is precisely the critical tool that society needs to deal with the dystopian challenges that present themselves to the entire world. The current collection at MAM thus poses questions that touch on cultural, social and historical issues: What is the relationship between the ideas of “modern” and “contemporary”? How do they differ and what brings them together? And how does this affect our ways of producing culture and narrating history? Is it simply a distinction between periods or styles? There are certainly historical and theoretical differences that deserve broad discussion, but is it possible to precisely draw the visual and temporal boundary between modern art and contemporary art? How does this relate to the perception of historical time and lived time? The exhibition addresses these questions, not to answer them definitively, but rather to contribute to other approaches, offering the public the autonomy to be surprised by the reflections awakened by art, regardless of the time period.