2026 Ehime Prefecture Travel Guide: must-see attractions, popular food, hotels, transport & travel experiences (updated in July)

REF Matsuyama Vessel Hotel is conveniently located near the Matsuyama City tram stop. There's a FamilyMart and 7-Eleven nearby, and Takashimaya is next door. The Matsuyama Airport shuttle bus is about a 2-minute walk across the street, making it very convenient. The reception on the 2nd floor offers complimentary toiletries. From 7-9 PM, there's a complimentary mandarin orange soft serve and a beverage buffet. The breakfast buffet, which runs from 6-9 AM, is also available here and is highly recommended for an extra charge. There are five types of all-you-can-drink mandarin orange juice 🍹. Taiyaki rice is a local Matsuyama dish, which can be eaten raw or cooked, and can be served with soy sauce and egg. There's also Marugame's famous udon noodles, desserts, and soft serve ice cream 🍦. Miso soup is also available, making it a mini food street. The 3rd floor houses a public onsen bath, open until 1 AM. (The last sentence appears to be a separate, unrelated comment: "The women's bath is large...") The public baths require a password upon check-in, a reassuring design. Amenities include shower gel and towels. After a relaxing soak, there are vending machines for drinks and milk, as well as washing machines, dryers, comic books, and paid electric massage chairs. A 3-minute walk from the hotel is a multi-level parking garage. Parking costs 1000 yen per night, which is convenient and affordable. Payment is made at the hotel, and parking is accessed via a ticket. My stay cost approximately 3888 NTD per night including breakfast, a great value! Highly recommended! 🕰️Opening Hours: 24 hours 🏖️Atmosphere/Facilities: Free soft serve ice cream from 7-9 PM, free public bath until 1 AM 💰Average Cost: Approximately 3888 NTD per night for a double room including breakfast 📍Address: 5 Chome-2-2 Minatomachi, Matsuyama, Ehime 790-0012, Japan 💞Recommended because: Located near Matsuyama Station, extremely convenient transportation #MarchDestinations2025 #Japan #Ehime #Hotels #Accommodation

✨ Overseas ✨ An absolute must-visit landmark on any trip to Matsuyama, Ehime Prefecture—Dogo Onsen ♨️ Renowned as one of Japan's oldest hot springs with a history spanning roughly 3,000 years, this special destination lets you truly experience deep-rooted traditions and authentic Japanese charm. The Dogo Onsen Main Building features classic wooden architecture that instantly gives you that quintessential "I'm in Japan" feeling, even from afar. While stunning during the day, it becomes genuinely magical after sunset. As the lights flicker on, the building radiates a captivating elegance, creating a scene straight out of a movie✨ Beyond soaking in the baths to melt away your travel fatigue, taking a leisurely stroll down the hot spring street is a highlight in itself. Lined with souvenir shops, traditional Japanese snack stalls, and cozy cafes, the area offers plenty to see and taste. Every alleyway is brimming with a unique Japanese vibe, making the walk an unforgettable memory 😊 Right in front of Dogo Onsen Station, you'll spot retro streetcars gliding by. There's also a free foot bath nearby, allowing you to easily soak up the onsen atmosphere. I highly recommend taking a moment to relax and enjoy a soothing foot bath. Personally, I suggest visiting around dusk rather than the morning. Spend the daytime exploring the vibrant streets, and as evening falls, you can take in the romantic, soft glow of the Main Building and the beautiful nightscape. This place truly showed me why it’s considered the heart of tourism in Matsuyama and draws so many visitors. 📍 Location - Dogo Onsen (5-6 Dogoyunomachi, Matsuyama, Ehime, Japan) ✔ One of Japan's oldest hot springs ✔ Beautiful traditional wooden exterior ✔ Both full-body baths and foot baths available ✔ Strolling the hot spring street & enjoying local treats ✔ A Matsuyama landmark that gets even more beautiful at night Travel

Step back in time and stroll through Yokaichi Old Town, the mustard-colored charm of Uchiko in Ehime Prefecture. If you ever visit Shikoku, particularly Ehime Prefecture, you absolutely cannot miss checking in at "Yokaichi Old Town" in Uchiko! This preserved historical district perfectly captures the ambiance of the Edo and Meiji eras, earning its designation as an Important Preservation District for Groups of Traditional Buildings in Japan. Convenient Transportation: We kicked off a bright new morning by hopping on the JR Yosan Line - Limited Express from JR Matsuyama Station. In just 27 minutes, we arrived at Uchiko Station! It’s incredibly fast and convenient, making it absolutely perfect for a one-day trip. Energy-Saving Walking Route (Pro Tip!): A major tip I want to share is to start your walking tour from "Kosho-ji Temple." The best part about this route is that it’s downhill the entire way, saving you from breaking a sweat hiking up the hills. It makes for a very relaxing stroll while conserving a ton of energy! Kosho-ji also houses a breathtakingly beautiful and serene reclining Buddha statue—a truly auspicious starting point for the day. Highlights Along the Way: Both sides of the street are lined with houses featuring unique soft yellow or mustard-colored walls. We stopped by the Yokaichi and Gokoku Town Preservation Center to learn about the history of how this town flourished through the production of Japan Wax. After that, we marveled at the grandeur of a wealthy merchant family's estate at the Kamihaga Residence, and snapped some photos in front of the Honhaga Family Residence with its remarkably exquisite architecture. After a bit of tiring walking, we recharged at Naru Cafe, a cozy little spot tucked away in an old building. Slowly sipping coffee and soaking in the old-town vibe was simply the best! Afterward, we explored the local way of life at the Townhouse Museum and visited the historic Moribun Brewery (森文醸造), which greets you with its distinctly fragrant aroma. Final Impressions: Yokaichi Old Town isn't just a picturesque spot for photos; it's a true journey back in time to experience the roots of Japanese culture. Every step taken on the cobblestones and past the historic walls creates a precious memory. If you're ever in Ehime, you absolutely have to experience it for yourself!

JR Shimonada Station in Iyo City, Ehime Prefecture Known as the "closest station to the sea," this scenic spot frequently appears as a filming location for dramas and movies. With the Seto Inland Sea stretching out before you, sitting on a bench makes you feel as if you're floating on the water. The view is especially beautiful at sunset, when the orange sky and sea blend seamlessly, attracting many visitors for photo opportunities. Trains run infrequently, so it's important to check the train schedule in advance. Snapping a photo with the red tourist train, the "Iyonada Monogatari," is also popular. However, priority is given to passengers on this train when taking photos nearby! Be sure to listen carefully to the explanations given by the station volunteers. If you're visiting by car, you can use the free parking lot near the station, but please be aware of narrow roads and follow traffic rules. The tranquil sea and nostalgic station building create a scene straight out of a movie. Be sure to experience it. ▪︎▪︎ 📍JR Shimonada Station Okubo, Futami-cho, Iyo City ⚠️While it's possible to get there by train, we recommend renting a car. ▪︎▪︎ #JapanTravelGuide #Ehime #ShimonadaStation #DomesticTravel

Imagine turning on a faucet and having an endless stream of fresh citrus juice—it sounds like a fairy tale, but it's a reality in Matsuyama, Ehime. Ehime, located in Shikoku, boasts the largest variety of citrus fruits in Japan, with over 40 types and ongoing hybrid innovations. In recent years, varieties like Shiranui, Satsuma mandarin, and Iyo citrus have started gaining international recognition. You might think all citrus tastes the same, but stepping into this shop will change your mind. Here, you can choose three out of five popular citrus juices for just 770 yen. Simply turn on the tap to fill your glass. The differences in color and aroma are immediately noticeable, and once you take a sip, the distinct sharp acidity, gentle sweetness, and lingering aftertaste of each variety become clear. I opted for the shop's recommendations: Natsuumi, the trendy Shiranui, and the intriguingly named Kiyomi. Natsuumi offers rich sweetness with restrained acidity and layered fruitiness; Shiranui stands out with its bold aroma and tangy flavor; while Kiyomi, a hybrid of Satsuma mandarin and Trovita orange, delivers a perfectly balanced sweet and sour profile. The shop also displays a "family tree" of the citrus varieties, allowing visitors to trace their origins while tasting. Additionally, they sell Ehime's famous Imabari towels and other local specialties. Interestingly, Matsuyama streets also feature single-variety citrus juice taps. If you ever visit Matsuyama, don't miss this unique experience. 📍Address: 3 Chome-2-45 Okaido, Matsuyama, Ehime 790-0004, Japan 🚗 A 5-minute walk from Okaido Station on the tram line.

Starting from Songshan Station, it takes about fifty minutes to reach the most beautiful unmanned train station, Xiatan Station. The buses here cannot use transportation cards, so you have to buy tickets on site! After getting off the bus, you can take a few photos near the station (there are a lot of people). Walk along the road on the right and you will see a small rocky beach. I went down the stairs toward the beach and after a short walk you can see the railroad tracks. There are three in total. There are fewer people here than at the station, so you can take more photos. There will be many students sitting together in the car after 3 o'clock. It will be more convenient if you drive yourself. Weather is a very important factor in travel, only come on sunny days~ Xiatan Station 📍Address: 〒799-3311 3-8 Okubo, Sokai-cho, Iyo City, Ehime Prefecture #AprilGoodDestinations2025 #Shikoku #Shikoku #Ehime #ShikokuTravel

📍Ehime Prefecture We spent two days and one night touring Ehime Prefecture. We planned to fulfill my niece's request to ride the Anpanman train. However, the hot springs are fun for adults and children alike. Here are the places we visited. ⚫︎Anpanman train The train was filled with Anpanman. The kids were in a good mood and it was a happy memory. ⚫︎Dogo Onsen streetscape A retro station building that retains the atmosphere of the Meiji era. There are many photo spots such as the "Botchan train" and the clock tower. 📸 A must-see spot for eating and buying souvenirs. ⚫︎Enmanji Temple Enmanji Temple is located near the main building of Dogo Onsen. The colorful love luck item "Omusubi ball" is photogenic and cute. ✨ ⚫︎Shimonada Station A popular spot for watching the sunset. 🚉 I learned that it was a filming location for the drama "HERO", so it's a must-see spot for my generation. The sea just around the corner from the station is a spectacular spot #Ehime #EhimeTrip #DomesticTrip #0YenTrip

The shortest route connecting Kyushu and Shikoku! Boarding time is 1 hour and 10 minutes. [National Route Kyushu Ferry]🚢 Did you know that you can go directly from Kyushu to Shikoku, and from Shikoku to Kyushu? You can actually cross in a flash✨ It connects Saganoseki, Oita Prefecture, and Misaki, Ehime Prefecture. What's more, even though it's a boat, it's treated as a national highway😊 It's a national highway that is a series of roads, including over the sea⭐️ You can board the boat if there is space available without a reservation, but if you make a reservation online, you can get your ticket by just holding up the QR code! The great thing is that if you purchase a round-trip ticket, you can freely change your return trip after the ticket is issued! If you suddenly want to stop by a tourist spot or go home earlier than planned, just go to the ferry terminal without contacting them and they'll let you on if there's space on the ferry👍 (Reservations are prioritized) The interior of the ship has been renovated and is beautiful✨ In addition to traditional seats where you can lie down, there are also counter seats with a view outside and reclining chairs. The seats with desks are spacious and perfect for families. The kids' corner is spacious, and there are also observation seats and private rooms available for a fee. The shop is small and sells bento boxes, but it closed shortly after we departed, so I recommend buying yours early 😊 Experience a comfortable boat trip on the National Highway Kyushu Ferry ✨ 💰Price per person: 1200 yen for passengers only 🚗Car (including passenger fee for 1 person) 5700 yen for less than 3m 7900 yen for less than 4m 9800 yen for less than 5m #National Highway Kyushu Ferry #Ehime #Oita #Kyushu to Shikoku Ferry #Transportation information #Domestic travel tips

When talking about traveling in Japan, we often think of Tokyo or Osaka first. Little is known about Ehime, the tranquility of Ehime amid the hustle and bustle of Tokyo While others are wandering around popular places🚶we have walked through the streets and seaside of Ehime, leisurely savoring its unique Japanese style~ · 📍Destination: Ehime, Shikoku, Japan ✈️Transportation: Airplane (transfer to Songshan Airport) · [Guide to check-in at tourist spots] ❶Xiatan Station Spirited Away Holy Land Seaside Station🚉 Tourists come here admiringly The stop signs and station seats are the points where the film is released. Opposite is the blue sea, just take a photo and it becomes the wallpaper ❷The same maritime railway track from "Spirited Away" 10 minutes walk from Xiatan Station Walk down the path🛤️ You can see the romantic maritime railway track Feel like you are in an animation and feel the unique atmosphere ❸Kurushima Kaikyo Bridge Cycling resort Shimanami Kaido in Setouchi 🚴 The scenery of the cross-island bridge is quite spectacular, with a panoramic view of the sea🌊 You can rent bicycles at SHIMANAMI It takes about 5 minutes to ride to the bridge, which is very convenient🌉 ❹Guilaoshan Outlook Park The best time to go is in the evening on a sunny day Drive/cycle to the parking lot and then walk to the top You can see the beautiful sunset over the Seto Inland Sea🌅 ❺Orange juice comes out of the tap Songshan has a particularly interesting experience Orange juice comes directly from the tap here! Different faucets correspond to different flavors🍊 There are more than ten flavors 👅 fresh and delicious ❻Dogo Hot Spring There is a long history here. You can enjoy the hot springs and relax. The surrounding buildings are antique🍃There are general shops and exclusive private rooms upstairs (extra charge required) Tips: There are still private rooms reserved for the royal family for visiting (the walls are covered with gold foil) ❼Towel Museum The towels inside range from traditional to creative designs, which is dizzying. The production process is also shown, and the Moomin towel exhibition is great for making movies. ❽Starbucks Dogo Onsen Station Store The architectural style of this house is very distinctive Taking the photo from a distance, it feels like a movie location There is a commercial street next to it, so you can go shopping~ ❾Wolong Villa There is also a quiet place called "Wolong Villa" in Ehime, Japan. Stepping into the Japanese-style garden, the wind blows through the green bamboos. Sitting on the ground under the pavilion, sipping fragrant tea, looking up, the beautiful scenery in the courtyard is picturesque, and time seems to have stopped, with only the fragrance of tea and tranquility remaining.

First time in Ehime! So, I'd like to introduce some recommended spots in Ehime Prefecture, which I visited for the first time✨ There are many tourist spots such as Dogo Onsen, Saka no Ue no Kumo Museum, Uwajima Castle, Imabari Castle, etc.! I hope this will be helpful when you get lost🙌 [Recommended spots] ・Shimonada Station Shimonada Station has been the location for many movies and dramas. It is also famous as a station where you can see the sunset🌇 You can see the sea right in front of the platform, so it feels open! ・Dogo Onsen Renovations were completed in July 2012, and the entire building was reopened, including the Dogo Onsen Main Building, Asuka no Yusen, and Botchan Karakuri Clock♨️ You can also stroll around the arcade street and pick up souvenirs and a meal! It's nice to start and end your day in a hot spring. ・Uwajima Castle Uwajima City is about 2 hours south of Matsuyama City. It has Uwajima Castle and Tenshaen Gardens. Uwajima Castle, located in the city, sits atop a small hill. It is one of the 12 remaining castle towers. ・Imabari Castle A castle in Imabari City! If you visit the castle tower, you can also visit the turret. The weather was nice, so the Shimanami Kaido was clearly visible from the castle tower. At the turret, we were able to learn how attacks were made from the castle during wars. ・ Clouds Above the Hill Museum The Clouds Above the Hill Museum is based on the novel "Clouds Above the Hill." You can explore the museum while learning about the culture and history of the Taisho period depicted in the novel. If you like modern times, you might be hooked! 【Food】 ・Sushiemon Sushiemon is a conveyor belt sushi restaurant with its main store in Uwajima. There is also a store in Matsuyama city, but we went to the main store in Uwajima! It was refreshing to be able to eat nigiri sushi made from fresh fish caught at the fishing port 🐟✨ ・Original Uwajima Taimeshi "Marumizu" If you search for taimeshi, you will definitely find "Marumizu". It is written as "Marumizu" and pronounced as "gansui". I heard that there is a restaurant near the ropeway to Matsuyama Castle, so I had it for dinner on my last day in Ehime! It was my first time eating taimeshi, and it was delicious 😋 ・Dogo Pudding As the name suggests, it is a pudding from Dogo Onsen 🍮𓌈 The store name and product name are both "Dogo Pudding", so it's easy to remember! You can buy a pudding and eat it in the store, or you can walk to the Sky Walk and eat it while looking down at Dogo Onsen town ✨ Dogo Pudding has a two-layer structure of mandarin jelly and pudding. You can enjoy both jelly and pudding 🍮 If you visit Ehime, please try the taimeshi!! ! ! ! ! #Ehime #EhimeTrip #EhimeSightseeing #DogoOnsen♨️ #DogoPudding #UwajimaCastle #ImabariCastle #ShimonadaStation

#Overseas Travel#Japan Travel A park built to commemorate the 100th anniversary of the establishment of Matsuyama City➡️ Songshan Comprehensive Park shows the friendship with the sister city of Freiburg in Germany. The mountaintop observatory in the park is specially designed in the style of a European castle. The view of the Matsuyama Plain from the observatory is truly unique. ✅There are also many children's play facilities in the park ✅There are flowers and nature to enjoy in all seasons ✅It is a place suitable for a family to visit, and it is also a recommended place for parents and children😆😆 transportation 15 minutes walk from JR Matsuyama Station

This inn was designed entirely by master architect Kisho Kurokawa. 👏 Enjoy a nostalgic yet modern Japanese space with genuine hospitality! The large public bath is filled with 100% Dogo Onsen water. The food was also delicious. 🍚 I was able to relax and enjoy this inn. 😊 [Dogokan] Address: 7-26 Dogo Tako-cho, Matsuyama City, Ehime Prefecture #StayHome #HotSprings #HotSpringTrip #HotSpringInn #RetroStreetscape

Shimanami Kaido is located in Imabari City, Ehime Prefecture. Seven or so islands are connected between Imabari and Hiroshima Prefecture via large bridges, and cycling is recommended! The spots with the large bridges on the prefectural borders are particularly impressive! There is a lodging near Omishima Island in the middle, and since it would be tough to cycle the whole way in one day, we stayed there. Enjoy delicious food while taking in the views and cycling! #freespot #greatviews

Shimonada Station I was able to experience something out of the ordinary. #summertrip#greatview

2020.3.1#Breathtaking view Kirosan Observatory, Oshima, Imabari City, Ehime Prefecture An observation deck with one of the best views on the Shimanami Kaido ✨ Climb the stairs of the tasteful observation deck and you'll be greeted by the expansive blue sky, blue sea, and islands of the Seto Inland Sea. No matter where you look, this 360° view promises to impress. The view of the world's first triple suspension bridge, the Kurushima Kaikyo Bridge, is also super amazing from here. #Breathtaking view #Free spot

Garyu Sanso is located on the banks of the river that runs through Iyo-Ozu, Ehime Prefecture's Little Kyoto. This building has long been popular as a villa overlooking the scenic Garyu-buchi Falls, and is especially soothing in the summer, with its lush greenery. Of course, you can enjoy a variety of scenery in each season. #Ehime #Iyo-Ozu #Forest bathing #Secret summer resort #Summer trip #Japan Genki Project 2021 #Garyu Sanso #Summer trip

"Sada Misaki Hanahana" at the tip of the Sada Misaki Peninsula is an Ikata Town Tourism Exchange Facility with restaurants, cafes, and souvenir shops. It's right next to the ferry terminal, so it seems like a lot of customers use it before and after boarding the ferry! Fresh seafood was on sale at the seafood market. #tourismsupport #Ehime #souvenirs #cafe #cafehopping #souvenirs #tourismsupport #gourmettrip

Dogo Onsen Shopping Street in Matsuyama City, Ehime Prefecture After warming up in the hot springs, have a meal at this shopping street! The food stalls also serve Daruma Ramen, a dish only Ehime people can enjoy (lol) Please try it out and see how it tastes (๑>؂•̀๑) tehepero #supporttourism

The Sadamisaki Peninsula in Ikata-cho, Ehime Prefecture, is one of my favorite view spots. The beautiful sea, the mountains visible on the opposite shore, and the windmills on top of them. It's a special view that can only be seen here. The breakwater that the high school students were in the middle of drawing was also a cool design. It's a place I'd like to visit on a clear day, at sunset, and at various times of the day! #supporttourism #Ehime #seasideviews #amazingnature #supporttourism #greatviews

"Oriko no Sato" in Ikata-cho, Ehime Prefecture, is a traditional culture experience facility that uses a building that was once an elementary school. Here, you can experience sashimi weaving ✨ It felt difficult at first, but as I continued, I got used to it and it became fun ♪ The building had a nostalgic feel to it, and the sea in front of me was a beautiful color, so it was a wonderful place. #supporttourism #Ehime #seasidescenery #traditionalculture #supporttourism

Ehime, Japan, is a small city in Japan that is not as flashy as Tokyo or Fukuoka, but is full of small charms. With the Dogo Onsen with a long history and antique trams that run hundreds of times a day, it feels like you have traveled back in time in a time machine.

Ehime Prefecture Dogo Onsen has a history of 3,000 years and is one of the three ancient springs in Japan, attending rheumatism.

Spending summer in Ehime, the most surprising hidden gem is the Shikoku Karst Prefectural Natural Park! It completely shattered my stereotypes about summer travel in Japan. This is a private, off-the-beaten-path cooling paradise [Tiptop] It feels like a completely different season from the hot and humid city! The plateau temperature is comfortably cool, with refreshing mountain breezes nonstop, without any midsummer heat. The endless green grasslands paired with scattered white limestone create a full mountain and wild atmosphere. You’ll see calves leisurely grazing by the roadside, gentle and soothing. Every snapshot looks like an untouched Japanese mountain scene. Hiking here is very easy, perfect for beginners and those who prefer a relaxed pace. No need to rush. Just stroll along the gentle trails, enjoy the breeze, and daydream while gazing at the mountains meeting the sea. The sense of relaxation is immediate. The evening glow and starry night are stunning, with very little light pollution and a truly immersive atmosphere. 📌 Tips for visiting The plateau is windy with big temperature swings, so remember to bring a light jacket. The mountain roads are best explored by car, with incredibly healing scenery along the way! Avoid the crowds and come here to breathe fresh air and cool off—it’s truly refreshing 💚

📍Hoshifuru Village TENGU Address: 4921-22 Yoshino-Otsu, Tsuno-cho, Takaoka-gun, Kochi Prefecture 💰: Approximately 15,000 yen/person (2 meals included) I stayed at "Hoshifuru Village TENGU," located at an altitude of approximately 1,400m on the Shikoku Karst Tengu Plateau ✨ This accommodation is located on the border of Kochi and Ehime prefectures and offers one of the best stargazing experiences in Japan. In addition to the magnificent starry sky unique to this clear plateau, it also features a planetarium and observatory that can be enjoyed even on cloudy days, allowing you to experience the wonders of the universe regardless of the season. As you can see from the photos, unfortunately, it was cloudy on the day I stayed... On clear days, you can apparently see the starry sky with guidance from the hotel staff ☺️ (I wish I could have seen it...). However, there's also an observation deck with panoramic views of the plateau, a large public bath, and a restaurant using local ingredients, so I was able to spend a relaxing time surrounded by nature ✨ If you're lucky, a fantastic sea of ​​clouds may spread out in the morning, making it a recommended spot for those who want to enjoy both the starry sky and the spectacular scenery.

For my first time in Ehime, I purposely kept my itinerary light. I wasn't in a rush to check off tourist spots or hurry from place to place. Instead, I took my time getting to know the city~ 📍Matsuyama Castle Riding the ropeway gently up the mountain, as the altitude gradually increased, the entire city of Matsuyama slowly came into view. Matsuyama Castle is one of Japan's twelve surviving original castle keeps, and it still retains its profound historical charm today. Standing at the keep's observation deck and looking out, the city, the mountains, and the Seto Inland Sea weave together into a picturesque landscape~ 📍Dogo Onsen Strolling down the nostalgic hot spring street, the retro architecture, quirky little shops, and the faint scent of hot springs in the air all naturally made me slow my pace. Beyond the main street, I also wandered over to the Dogo Onsen Hachiman Shrine. Walking slowly up the long stone steps and passing through the torii gate, the surroundings suddenly fell completely silent~ 📍Shimonada Station Hopping on a coastal train from Matsuyama, I gazed out the window at the Seto Inland Sea the whole way. The train ride itself was incredibly therapeutic. I first learned about Shimonada Station through movies and photos. I watched a stunning sunset here~ If you enjoy traveling without a tight schedule, if you love walking and embrace the quiet, then I think you'll love Ehime too🍊

Located in Dogo Onsen, Matsuyama City, Ehime Prefecture, Japan, Dogo Onsen Hotel Kowakuen Haruka is a brand-new eco-concept hot spring hotel that opened in October 2019. It focuses on offering modern, comfortable facilities while integrating the leisurely and relaxing atmosphere of a traditional hot spring inn. 🏢 Three Major Highlights of the Hotel 🔸 Unbeatable Location: Situated on elevated ground right in the heart of the hot spring town, the hotel boasts an outstanding location. It features an exclusive shortcut elevator and passageway for guests, taking just a 1-minute walk to directly reach the famous "Dogo Onsen Honkan" and the hot spring shopping street, making it incredibly convenient for sightseers. 🔸 Top-Floor Observation Large Bath "Haruka-no-Yu": Located on the hotel's top floor (8th floor), this open-air large public bath draws its water from Dogo Onsen. Guests can soak in the hot springs while taking in the night view of Matsuyama City, the Dogo Onsen Honkan, and an expansive panoramic view stretching all the way to Matsuyama Castle. 🔸 Eco-Friendly Smart Building: As the first energy-saving, eco-friendly hotel in Ehime Prefecture to receive the "ZEB Ready" certification, it utilizes solar and clean energy to manage the building's electricity and hot spring heating, balancing both human comfort and environmental sustainability.

A seasonal limited event held in Matsuyama City, Ehime Prefecture, Japan — "2026: Write Your Wishes on Tanzaku" 📅 Event Overview 🔸Event Period: June 26, 2026, to August 7, 2026 🔸Opening Hours: 06:00 – 23:00 🔸Location: 1st-Floor Entrance of Dogo Onsen Annex Asuka-no-Yu 🔸Admission: Free to participate (*Note: Regular bathing fees apply if you wish to use the hot springs at Asuka-no-Yu, starting at 610 yen for adults.) ✨ Event Highlights 🔸Original Tanabata Decorations & Wishing Tanzaku: A special Tanabata bamboo display is set up in the 1st-floor lobby of Asuka-no-Yu. Original tanzaku (wishing strips) are available in 5 different colors. Feel free to write down your wishes and tie them to the bamboo branches! 🔸Limited-Edition Uchiwa Fan Giveaway: During the event, visitors arriving in a yukata or kimono to enjoy the hot springs will receive a free, limited-edition "Asuka-no-Yu Original Uchiwa" fan at the front desk. 🔸Dogo Shopping Arcade Collaboration: Beyond the bathhouse, starting in mid-July, the nearby Dogo Shopping Arcade will be adorned with vibrant Tanabata streamers (fukinagashi) and bamboo decorations, filling the entire Dogo Onsen area with a festive, traditional Japanese summer vibe. 🔸Mika Ninagawa Art Courtyard: The courtyard at Asuka-no-Yu currently features a collaborative exhibition, "Mika Ninagawa with EiM × Dogo Onsen DOGO ART." The vivid camellia wall is part of this stunning installation, offering a magical and unique atmosphere both during the day and when illuminated at night.

Located near the popular tourist spot "JR Shimonada Station" in Futami-cho, Iyo City, Ehime Prefecture, this renovated traditional Japanese house serves as a commercial complex and rest area. As the first phase of the local vacant house revitalization project, it has opened its doors to provide a relaxing spot for tourists. 🔺 Main Features and Facilities ▪️ Main Building (Cafe & Retail Space) 🔸 1st Floor Shop: Offers a wide selection of items, highlighted by Iyo City's certified brand products, along with Ehime's local specialties, craft beers, sweets, and souvenirs. 🔸 1st Floor Takeout: Sells "Hamo Jako-ten" (minced fish tempura) made with locally caught pike eel from Futami, soft-serve ice cream flavored with local soy sauce, and Ehime mandarin orange juice (including a 3-juice tasting flight). 🔸 2nd Floor Rest Space: Decorated with retro Showa-era furniture and trinkets, this area allows you to kick back and relax while enjoying a stunning view of the beautiful sea (Iyo-nada) from the window. ▪️ Annex (Guesthouse / Private Traditional House Rental) The building in the back operates as the "Shimonada House Annex," a private rental accommodation where you can experience traveling as if you were living there.