Best Western George Hotel
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1 night
1 room, 2 adults, 0 children
All properties in Swaffham

Best Western George Hotel

Station St, Swaffham, Norfolk PE37 7LJ, United Kingdom
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hotel overview picture
Last booked 14 hrs ago
Highlights
Delicious breakfast
Free parking
Pets welcome
Amenities
ParkingFree
24-Hour Front Desk
Luggage Storage
Multi-Function Room
Wi-Fi in Public AreasFree
Fax/Copying Service
Wedding Service
Front Desk Safe
All amenities
Property Description
Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of Englands East. Sandringham is a delightful drive away, but if you want a right royal service back at the hotel, youre more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.
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7.8/10
Good
Cleanliness7.8
Amenities7.8
Location7.8
Service7.8
All 86 reviews
Surroundings
Train: Dereham
(19.7 km)
Train: Brandon
(23.9 km)
Landmarks: St Peter & St Paul Church
(120m)
Landmarks: Swaffham Baptist Church
(240m)
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Overview

Rooms

Guest Reviews

Services & Amenities

Policies

Standard Twin Room
8

Standard Twin Room

2 Single bed
Has window
Non-smoking
Private bathroom
TV
Electric fan
Towels
Room Details
Check Availability
Standard Small Double Room
2

Standard Small Double Room

1 Double bed
Has window
Non-smoking
Desk
Cable channels
Telephone
Hair dryer
Room Details
Check Availability
Superior King Room with View
1

Superior King Room with View

1 King bed
Has window
Non-smoking
Private bathroom
Desk
Cable channels
Telephone
Room Details
Check Availability
Standard Double Room
3

Standard Double Room

1 Double bed
Has window
Non-smoking
Private bathroom
Desk
Cable channels
Telephone
Room Details
Check Availability
Standard Family Room
9

Standard Family Room

1 Double bed and 2 Single bed
Has window
Non-smoking
Private bathroom
TV
Electric fan
Towels
Room Details
Check Availability
Standard Single Room
2

Standard Single Room

1 Single bed
Has window
Non-smoking
TV
Electric fan
Towels
Wardrobe
Room Details
Check Availability
Hide Room Types

Guest Reviews

7.8/10
Good
86 reviews
Verified Reviews
  • Cleanliness7.8
  • Amenities7.8
  • Location7.8
  • Service7.8
Average for similar properties in Swaffham
Most Mentioned
AI Summary
The central location offers easy access to amenities. Guests appreciate the helpful and friendly staff, along with the enjoyable and varied breakfast.
P‍a‍u‍l
June 4, 2025
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
A‍n‍t‍h‍o‍n‍y
May 30, 2025
This being our 3rd time we have visited The George, on the first night the shower wasn't working properly so we moved to another room. Then there was no heating or water on the next night. Not being able to wash was awful. The staff were excellent and the food was very good. Management kindly compensated us for these inconveniences
B‍e‍r‍t‍e
May 26, 2025
Smoke alarms going off half the night Kept up most the night with the smoke alarms going off every 10 minutes applied for a refund and was denied one . Which I find appalling
D‍a‍r‍r‍e‍n
May 13, 2025
Rooms are Very Tired and extremly small Rooms are very tired and small. Chair broken, Shower in poor condition, lighting broken, wallpaper peeling off, Wifi very slow. Not a pleasant experience. Staff were excellent when I spoke to them about the room, however unable to resolve. Would not stop here again as the price charged does not reflect the room.
D‍a‍v‍i‍d
May 12, 2025
Better than sleeping on a park bench Firstly i certainly can't complain about the staff, they were fantastic. The hotel itself was a bit of a dump. There floors were uneven and every step you made was greated with creaking floor boards. The decor was old and tired with various ceacks in the walls, ceilings, doorframes etc. Bathrooms were usable but ceratinly in need of modernisation. Overall the hotel itself needs a full refurb but it beats sleeping in your car or on a park bench.
D‍a‍n
March 11, 2025
Bed bugs…enough said. Unfortunately, the conditions of my stay were far from satisfactory, and I am requesting a full refund for the experience. The following issues were encountered during my visit: 1. **Excessive Noise from Water System**: Every time the water ran through the system, whether in the room or from neighbouring rooms, there was an unbearably loud noise, which disrupted my rest multiple times throughout the stay. 2. **Inadequate Curtains**: The curtains in the room were ineffective at blocking light. I had to keep the windows open for ventilation, which meant that I could not achieve complete darkness in the room. This caused discomfort and disrupted my sleep. 3. **Exposed Electrical Cables**: There were exposed electrical cables sticking out of the wall near the headboard of the bed. This was not only unsightly but also raised serious safety concerns. 4. **Bed Bugs**: Most concerning of all, I discovered bed bugs in the room. This issue is a serious health and hygiene concern and, in my opinion, completely unacceptable for any hotel, particularly one that claims to offer quality accommodations.
T‍a‍m‍m‍y
March 5, 2025
Excellent service. Very old building so there a few things that are as best as they can be but are not what you may expect. For example, the tub is higher than normal and would be problematic if you are older. Heat seemed to be missing except in the bathroom. Still, we would easily stay there again when we return.
I‍v‍a‍n
March 3, 2025
We would stay again! We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.

Services & Amenities

More Amenities
Internet
Parking
Business services
Front desk services
Languages spoken
Public areas
Cleaning services
Facilities for children
Accessibility
Safety & security

Property Policies

Check-in and Check-out Times
Check-in: after 14:00
Check-out: Before 11:00

Front desk hours: 24/7

Child policies
Children can stay in some rooms of this hotel.
Additional fees may be charged for children using existing beds. Add the number of children to get a more accurate price.

Cots and Extra Beds
For all room types, cots cannot be added. Extra bed policies vary according to room type. Please refer to the relevant room type policy.

Breakfast
TypeWestern
AgeFee
Adult
Contact property
Additional breakfast fees are not included in the total and need to be paid at the property.

Pets
Pets are allowed on requestAdditional charge
Fee: £10.00 (approx. RUB 1,150.75) per pet per night

Paying at the hotel

Property Description

  • Renovated: 2004
  • Number of Rooms: 28
Phone:+44-1760721238
Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of Englands East. Sandringham is a delightful drive away, but if you want a right royal service back at the hotel, youre more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.

Frequently Asked Questions

What are the check-in and check-out times at Best Western George Hotel?

The check-in time at Best Western George Hotel is 14:00 and the check-out time is 11:00.

Are pets allowed at Best Western George Hotel?

Yes, Best Western George Hotel is a pet-friendly hotel, but it is best to call ahead to confirm.

Does Best Western George Hotel provide breakfast?

Yes, guests at Best Western George Hotel can enjoy breakfast during their stay. Breakfast option(s): Western.

How much does it cost to stay at Best Western George Hotel?

Prices at Best Western George Hotel are subject to change according to dates, hotel policy, and other factors. To view prices, please search for the dates you wish to stay at the hotel.

What is the cancellation policy for Best Western George Hotel?

The cancellation policy for Best Western George Hotel varies depending on the type of room and booking conditions.

About This Property

Nearest Train StationDereham
Distance to Train Station19.69KM
Average Price FromRUB13019
Hotel Star Rating3