Great hotel in great location. We stayed half board privilege for 9 nights. It was our 1st trip to the north of the island, so was open minded! The more we explored the more I warmed to the area. Located on sea front with a hive of shops, restaurant’s on the door step. We were located a room on 5th floor (526) with sea view, the rooms were clean comfortable with the privilege extras, kettle, coffee maker, robes, slippers etc. beds and pillows were like home from home super comfortable. Rooms are looking a little tired and could be done with a refurb, but for all the time we spent in them couldn’t complain. Lovely shower with plenty of hot water and power. Can’t comment on buffet restaurant as didn’t eat there, breakfast was served in the dining room on 3rd floor was ok, a bit disorganised, don’t know if they don’t understand or try too hard to please.. orders were wrong, cold coffee, too much fretting about. Stunning sea views from dining room if eating outside. Evening meals served in the outside pool terrace area did not disappoint. Beautiful a la carte menu and 1st class service. A special mention to Sandra who made our dining experience so very special and memorable.. Privilege lounge is for the privilege guests was a bit of a let down, good choice of drinks but snacks was limited and sparse, it was often left neglected and glasses lying about and supplies not replenished. It was rectified after complaining. Pool area was fab again after complaining that we couldn’t get a bed as many were reserved with towels all day with no one using them.. We were allocated a designated bed for the rest of our stay,we actually like using our sun beds rather than reserving them to go out for the day.! Great pools and hot tub and pool staff do a great job on a daily basis. All in all a great 1st time staying puerto de la Cruz and great choice of hotel. Would definitely stay again. Tip.. pay the extra and go privilege, it is worth the experience!