From the start to the finish, exceptional experience and I would highly recommended this riad to anyone who is going to Marrakech. Airport transfer went smoothly, the driver Abdou spoke very good English. He helped me get my luggage to the riad, which was less than a minute from where I was dropped off. Riad Dar Najat is in an excellent location, 5 minutes walk away from the main Jemma el Fna square, tucked away in a quite location, felt like an oasis when I was inside it. The staff Amine, Tariq, Mido (and others) are so helpful, they helped me get the SIM in my phone sorted out, and answered all of the (many) questions that I had during my stay. The owner Olli is a fantastic character, there to help you if you need it. The staff ended up feeling like my own friends/family by the time I left. I found the riad was mid-priced, so the other guests were very well behaved, although the riad was fully booked, I hardly knew anyone else was there. I would have happily paid more (for my stay) based on the service level that I got from the staff, which was exceptional, much better than you would get at a 5* hotel. Some of the artwork displayed around the riad, and in the bedrooms could easily be put in an art gallery, in London/Paris/New York. If you have an artistic eye, you will love the paintings dotted all around the riad. If you like taking photos to show to your family/friends, you will get some excellent photos at this riad. The shades of the photos seem to change throughout the day and this seems to give more depth to the photos, so keep snapping away if you are staying there. The lunch/evening meals served at this riad are like Moroccan home cooked food, the chef Marika seems to have the special touch, where food is cooked like a traditional Moroccan would cook at home, fresh, tasty and delicious. I tried the chicken tagine, and on another evening, the kefta tagine. My friend tried the beef tagine, and said that was also delicious. The price of the meals was very reasonable, and an evening meal is a must try if you are staying at this riad. I found my bedroom, bathroom (and the whole riad) was very clean at all times. The bathroom had a walk in shower, with hot water and very good pressure. My room had an air-conditional unit fitted, which was ice cold. There was a fresh cold water bottle left in my room at arrival, which was a very nice touch. In the morning, the breakfast was made to order, there was always a nice mix of breads, eggs, and pastries. The orange juice is fresh and divine, and the coffee was fantastic. Some of the other guests at the riad liked to talk on the terrace (there are two terraces at the riad) whilst other guests just preferred to be left to themselves. The good thing with riad is there are so many areas that you can go to to be by yourself, there are sun loungers on the upper roof terrace, and all over the riad there are comfortable sofas where you can just chill out. I liked to read a book in th