"According to the existing news, as a local chain brand with wide influence in Inner Mongolia, the evaluation mainly focuses on the following aspects:
Service experience: Win with ”human touch” and details
The service of the koi hotel is one of its most prominent highlights. Many guests feedback that the hotel's service is full of human touch, and the service staff are kind, enthusiastic and professional. Specifically reflected in:
- Butler service: Some stores provide full-time beauty service butlers, which can drive doors, carry luggage, and even wash socks for guests. These intimate details surprise customers.
- High requirements team: The hotel has high screening and training standards for service personnel, so the staff is generally of high quality and gives people a eye-catching feeling.
2. Hardware facilities: pay attention to sleep and catering quality
The koi hotel is also quite distinctive in hardware configuration, especially focusing on improving the core accommodation experience of guests.
- Mousse mattresses : The hotel is equipped with Mousse mattresses to provide guests with a comfortable sleep experience, which is one of the key factors in becoming the king of category 2.
- Featured dining: Breakfast and afternoon tea are another feature. Breakfast combines local flavors of Inner Mongolia, such as roast wheat, lamb, milk tea, etc., which are well received 3. Afternoon tea provides coffee, refreshments, fruits, etc. to meet the needs of business negotiations or friends gatherings 4.
3. Brand reputation and market performance
Koi Hotel has achieved good results in the market with the above advantages.
- High repurchase rate: The hotel has a high membership repurchase rate (more than 60%), indicating that it can continue to gain customer recognition and love.
- Regional influence: Since its establishment in 2007, Jinxuan Hotel has not only opened in Inner Mongolia, but also successfully expanded to Beijing, Shanxi, Hebei and other places. It has a number of brand series and has become one of the representatives of the local hotel industry.
In summary, the koi hotel successfully molded a warm, comfortable and distinctive brand image by integrating the concept of ”customer-centered” into every detail from mattress selection to specialty dining, and won a large number of loyal customers."